Assistant Marketing Manager - Dubai, United Arab Emirates - Americana Restaurants

Description

Job Purpose

• Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered and its competitors and identify potential customers.
• Support in developing pricing strategies with the goal of maximizing the profits or share of the market while ensuring the customers are satisfied.
• Oversee product development or monitor trends that indicate the need for new products and services.

Key Responsibilities

Operation Excellence

• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with operation & marketing agencies.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Initiate market research studies or analyse their findings.

Customer

• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Ensure that every guest leaving our stores with a memorable experience

Growth

• Ensuring that the long-term strategy is in place to assist the organization in achieving its objectives.
• Initiate and driving the development and launch of new products.
• Identify business threats and opportunities.

Financial / Project

• Manage and ensure the profitability of each of the products according to the company's objectives.

People

• Is accountable for team performance – coaches, mentors the team for KPIs realization in line with Americana culture.

Leadership:

• Implement the new marketing strategy and align it with the brand's overarching goals for removing barriers to growth or stability.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with operation & marketing agencies.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the performance evaluations of marketing staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Initiate market research studies or analyse their findings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Regularly visit the market to ensure proper implementation of the brand strategies.
• Manage and ensure the profitability of each of the products according to the company's objectives.
• Ensure accurate briefing and implementation of advertising and promotional activities (campaigns, media planning, POS material, packaging)

Qualification:

• Bachelor's Degree, MBA preferred.

Experience:

• At least 5-8 years of work experience on brand/agency side out of which 3 years as a marketing executive/account manager/marketing associate. Involves travel to GCC region on a regular basis.
• Arabic speaker preferred.

Job Specific Skills:

• Ability to analyse and innovate to plan and develop both the business and the employees in the marketing department

Generic Skills:

• Arabic Speaker
• Excellent problem-solving skills
• Effective communications, negotiation, and networking skills
• Strategic Planning and Organization
• Analytical Thinking
• Technology Savvy
• Understanding of digital marketing channels and be able to execute strategy
• Knowledge and understanding of CRM and marketing automation tools is an advantage
• Ability to create social media content and understand social channels and their audiences