Social Media Executive - Dubai, United Arab Emirates - REIF Japanese Kushiyaki

Description

What will I be doing

• Create visually stunning and engaging content across various social media platforms including Instagram and TikTok to drive online presence
• Operate professional photography and videography equipment, as well as editing software, to create engaging content for social media promotional purposes.
• Writing appealing text captions to accompany high-quality images and videos.
• Develop content plans and curate monthly content calendars that aggregates the activity of the hotel and align with brand guidelines.
• Collaborate with Food & Beverage leaders to obtain consolidated content for the social media channels of the restaurants.
• Schedule and publish content on all channels, optimising timing and frequency to maximise reach and impact.
• Plan and execute social media campaigns events and day-to-day activities.
• Engage with our online community, responding to comments, queries, and inquiries in a timely and professional manner.
• Monitor brand's reputation and online presence, ensuring relevant engagements, and managing content effectively.
• Utilise social listening tools to measure the online presence of our brand, collecting data and insights to influence content strategy.
• Support the marketing team at live and online events, capturing high-quality videos and photos for promotional use.
• Produce short video content on a regular basis to drive the social media posts.
• Implement paid social media advertising campaigns to target specific audiences and achieve desired conversion goals.
• Stay up-to-date with latest trends and best practices in digital marketing, including SEO, audience targeting, and campaign optimisation.
• Maintain weekly and monthly analysis reporting of all channels and campaign tracking to evaluate the ROI of the existing activities.
• Conduct competitive analysis to identify market trends and leverage them for campaign success.

What are we looking for

• Previous work experience working in restaurants
• Proven experience as a Content Creator with a strong portfolio showcasing expertise in photography, videography, and reel creation for Instagram, TikTok, Snapchat, YouTube, or other social media platforms.
• Proficiency in using professional photography and videography equipment, editing software such as Zoom, Adobe Premiere Pro, Final Cut Pro, Photoshop, and CapCut, etc.
• Solid knowledge of social media platforms such as Meta, Snapchat, YouTube, TikTok, and other platforms, and their specific requirements for content creation and engagement.
• Strong creative and visual storytelling skills, with an eye for aesthetics and attention to detail.
• Excellent written and verbal communication skills, with the ability to adapt the brand's voice across different platforms.
• Familiarity with social media management tools and analytics platforms for scheduling, publishing, and measuring content performance.
• Knowledge of digital marketing principles and best practices, including SEO, audience targeting, and campaign optimisation.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Knowledge and experience with professional camera expertise and qualifications
• Strong organisational and time management skills, with the ability to handle multiple projects simultaneously.