Manager Logistics Optimization - Dubai, United Arab Emirates - TALABAT

Description

This is a remoteposition.

We are expanding ourmarketing team and looking for a demand and lead gen marketer tojoin us.

You will work directly with theMarketing Head and the Chief Business Officer to lead variousdemand and lead gen initiatives. This includes collaborating acrossmultiple teams internally and externally to get the work done andreach our tasks.

Responsibilities

In yourday-to-day, you will focus on the following activities:

• Generate demand and leads byleveraging various digital campaigns, including but not limited toemail, LinkedIn, advertising, andmore.
  
• Personalize campaigns and journeysby gathering intelligence through secondary research on industries,accounts, andcontacts.
  
• Manage a set list of campaigns fromawareness to post-sale that includes: requesting and receivingcampaign launch materials from internal clients, performing QAtasks of assets, creating landing pages, ensuring proper targeting,and executing against custom rules andtemplates.
  
• Rely on data and execute short- andlong-term multi-channel campaigns to drive leads and the globalsales pipeline.
  
• Build target account and contactlists based on relevant segments, ICP, and buyer persona leveragingexisting tools.
  
• Drive awareness and customerrelationships by building intelligence-driven narratives. Engagethe existing prospects via focused brandcampaigns.
  
• Develop customer personas and knowtheir buyingpreferences.
  
• Lead A/B testing strategies andexecution across allchannels
  
• Optimise campaigns based onperformance and feedback from our sales and BD team
  
• Measure, analyse, and report on theimpact of awareness, lead generation and nurturing campaigns on themarketing and salespipeline.
  

The aboveset of responsibilities is an overview of the role in its currentstage. However, these might vary as the marketing strategy of theorganisation evolves.

Requirements

Whoyouare

Qualificationsand Experience

• 2-4 years of experience acrossdemand generation marketing, and lead generation, especially in aB2B IT Services or SaaSbusiness.
  
• Education in Marketing,Communications, English, or IT from a premier institute (good tohave but not a dealbreaker).
  

Skillsetand prior experience required

• Extensive hands-onexperience in running B2B marketing campaigns across variouschannels - email, content syndication, paid search, events,retargeting, and more.
  
• Understanding of buying andevaluation process in B2B organisations for ITservices.
  
• Understanding marketing nuances likeinbound, account-based marketing, deal-based intelligence, andcustomisation.
  
• Demonstrated experience in creatingcampaigns based on intelligence andintent.
  
• Creating marketing assets such as adposts and emailtemplates.
  
• Good understanding of marketingautomation systems, lead scoring, and attribution. (tools likeApollo, Active Campaign, Freshsales, and more)
  
• Experience running detailed campaignreporting involving multiple touchpoints andchannels
  
• Working knowledge of GoogleAnalytics and Google Data suite
  
• Problem solver with a growth hackingmentality
  
• Strong organisation, verbal, andwritten communication skillsessential
  
• Team player: organising and managingmultiple stakeholders within thebusiness
  
• Essential: An experimental mindset
  

Skills

Lead generation, InboundMarketing, Account-Based Marketing, Business Marketing,Cross-Channel Marketing, Demand Generation, Marketing Messaging,Vertical Marketing,

While theabove-mentioned skills are ideal and slightly broad, they are not adeal breaker. If you are a good fit for the role but do not checkthe entire list, please go ahead and apply.

IMPORTANT:

We are an equal opportunityworkplace and an affirmative action employer. We celebratediversity and are committed to creating an inclusive environmentfor all employees.

We strongly encouragewomxn, people from the LGBTQ+ community, non-binary and gendernon-conforming folks, trans folks, people with disabilities, orneurodivergent people to apply.

Who you are Qualifications andExperience 2-4 years of experience across demand generationmarketing, and lead generation, especially in a B2B IT Services orSaaS business. Education in Marketing, Communications, English, orIT from a premier institute (good to have but not a deal breaker).Skillset and prior experience required Extensive hands-onexperience in running B2B marketing campaigns across variouschannels - email, content syndication, paid search, events,retargeting, and more. Understanding of buying and evaluationprocess in B2B organisations for IT services. Understandingmarketing nuances like inbound, account-based marketing, deal-basedintelligence, and customisation. Demonstrated experience increating campaigns based on intelligence and intent. Creatingmarketing assets such as ad posts and email templates. Goodunderstanding of marketing automation systems, lead scoring, andattribution. (tools like Apollo, Active Campaign, Freshsales, andmore) Experience running detailed campaign reporting involvingmultiple touchpoints and channels Working knowledge of GoogleAnalytics and Google Data suite Problem solver with a growthhacking mentality Strong organisation, verbal, and writtencommunication skills essential Team player: organising and managingmultiple stakeholders within the business Essential: Anexperimental mindset Skills Lead generation, Inbound Marketing,Account-Based Marketing, Business Marketing, Cross-ChannelMarketing, Demand Generation, Marketing Messaging, VerticalMarketing, While the above-mentioned skills are ideal and slightlybroad, they are not a deal breaker. If you are a good fit for therole but do not check the entire list, please go ahead and apply.IMPORTANT: We are an equal opportunity workplace and an affirmativeaction employer. We celebrate diversity and are committed tocreating an inclusive environment for all employees. We stronglyencourage womxn, people from the LGBTQ+ community, non-binary andgender non-conforming folks, trans folks, people with disabilities,or neurodivergent people to apply.