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- Apply procedure; requirements; regulations; or policies related to marketing and public relations in the production of work,unit outputs or results
- Communication, marketing, client interaction, and reputation management principles
- Digital marketing principles and best practice
- UAE healthcare industry
- Verbal and written communication skills in English
- Computer Literacy (Microsoft Office)
Marketing Officer - Al Ain, Abu Dhabi Emirate - Mediclinic Middle East
Description
Closing date: 03/10/2025
Recruiter name: Reem Mansoor
Reference number: 62826
Mediclinic Al Ain Hospital | Al Ain | United Arab Emirates
MAIN PURPOSE OF JOB
To assist with and support the operational implementation of marketing plans and initiatives aimed at revenue optimisation and effectively establishing Mediclinic as the preferred healthcare brand in the UAE market
KEY RESPONSIBILITY AREAS
1 Conduct market research to understand local demographics, competitor activity, and patient needs in the assigned region
2 Support in developing and execute targeted marketing campaigns across various channels (online, offline, and experiential) to promote Mediclinic's services and attract new patients
3 Develop the Marketing calendar for the cluster and create compelling content (e.g., brochures, social media posts, website content) that resonates with the local audience and supports campaign objectives
4 Manage stakeholder relationships through regular communication on progress related to delivery on marketing strategies and achievement of set objectives
5 Organise and manage local marketing events, such as health fairs and educational seminars, to raise awareness and generate leads.
6 Track and analyse the performance on marketing campaigns to measure success and identify areas for improvement
7 Support the management of doctor onboarding and promotion of practice opportunities
REQUIRED EDUCATION
ESSENTIAL EDUCATION
Diploma or relevant equivalent qualification in Marketing
DESIRED EDUCATION
A relevant bachelor's degree or Healthcare Management Degree
REQUIRED EXPERIENCE
ESSENTIAL MINIMUM EXPERIENCE
At least 2-3 years in a marketing position within the healthcare industry or medical insurance industry or as a medical representative
Experienced with organising CME events
DESIRED EXPERIENCE
Relevant marketing, medical representative, or sales experience in a healthcare environment with the UAE
REQUIRED JOB SKILLS AND KNOWLEDGE
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Director- Private Banking
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