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  • Marketing Officer - Al Ain, Abu Dhabi Emirate - Mediclinic Middle East

    Mediclinic Middle East
    Mediclinic Middle East Al Ain, Abu Dhabi Emirate

    2 months ago

    د.إ80,000 - د.إ120,000 (AED) per year *
    Description

    Closing date: 03/10/2025

    Recruiter name: Reem Mansoor

    Reference number: 62826

    Mediclinic Al Ain Hospital | Al Ain | United Arab Emirates

    MAIN PURPOSE OF JOB

    To assist with and support the operational implementation of marketing plans and initiatives aimed at revenue optimisation and effectively establishing Mediclinic as the preferred healthcare brand in the UAE market

    KEY RESPONSIBILITY AREAS

    1 Conduct market research to understand local demographics, competitor activity, and patient needs in the assigned region

    2 Support in developing and execute targeted marketing campaigns across various channels (online, offline, and experiential) to promote Mediclinic's services and attract new patients

    3 Develop the Marketing calendar for the cluster and create compelling content (e.g., brochures, social media posts, website content) that resonates with the local audience and supports campaign objectives

    4 Manage stakeholder relationships through regular communication on progress related to delivery on marketing strategies and achievement of set objectives

    5 Organise and manage local marketing events, such as health fairs and educational seminars, to raise awareness and generate leads.

    6 Track and analyse the performance on marketing campaigns to measure success and identify areas for improvement

    7 Support the management of doctor onboarding and promotion of practice opportunities

    REQUIRED EDUCATION

    ESSENTIAL EDUCATION

    Diploma or relevant equivalent qualification in Marketing

    DESIRED EDUCATION

    A relevant bachelor's degree or Healthcare Management Degree

    REQUIRED EXPERIENCE

    ESSENTIAL MINIMUM EXPERIENCE

    At least 2-3 years in a marketing position within the healthcare industry or medical insurance industry or as a medical representative

    Experienced with organising CME events

    DESIRED EXPERIENCE

    Relevant marketing, medical representative, or sales experience in a healthcare environment with the UAE

    REQUIRED JOB SKILLS AND KNOWLEDGE

    • Apply procedure; requirements; regulations; or policies related to marketing and public relations in the production of work,unit outputs or results
    • Communication, marketing, client interaction, and reputation management principles
    • Digital marketing principles and best practice
    • UAE healthcare industry
    • Verbal and written communication skills in English
    • Computer Literacy (Microsoft Office)
    * This salary range is an estimation made by beBee
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