CRM and Loyalty Director - dubai - Sephora USA, Inc

    Sephora USA, Inc
    Sephora USA, Inc dubai

    20 hours ago

    Description
    At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

    Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry.

    Today, Sephora continues to break with convention to drive its mission:
    champion a world of inspiration and inclusion where everyone can celebrate their beauty. With 56,000 employees in 35 countries, we connect customers and beauty brands within the world's most passionate beauty community.

    With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products:
    fragrances, makeup, hair care, skincare... and much more.

    Reporting to:
    Marketing Director

    Position Purpose
    Own overall Customer Loyalty Strategy for Sephora Middle East.

    Provide expertise and leadership to define and implement customer loyalty strategies that successfully build profitable, long-term customer relationships across all channels.

    Partner with cross-functional teams, business partners, and channel execution groups to define and design an impactful promise for the loyalty program, and to ensure proper implementation, activation and measurements are in place.

    Lead the development of experience and communications strategies rooted in business and brand goals, customer data and channel-level best practices.

    Provide strategic direction into the data and technology needed to support the implementation and execution of the loyalty strategy and specific program management.

    Key Responsibilities

    Lead the development and execution of CRM strategy and function, including data gathering and quality, database understanding, targeting, marketing deployment and loyalty program enhancement and management.

    Evolve and optimize email, direct mail, SMS and touchpoint strategy to maximize customer loyalty and drive retention
    Evolve loyalty program to be a powerful loyalty driver that is consistent with the vision of the brand
    Drive strategic decision making through effective communication at a senior management level

    Support cross functional initiatives by serving as a thought leader across the company, providing consultation and best practices for CRM and customer engagement.

    Define key priorities for implementation and technologies needed and build data supported Business cases for strategic solutions
    Lead strategy roadmap and end-to-end execution of lifecycle campaigns to increase conversion and success against KPIs by leveraging channels
    Establish strong relationship with Products, Data science, Design, and other counterparts, collaborate on prioritization for roadmap and resolve dependencies

    Lead, manage and optimize all customer service processes and call center directives to ensure the best in class customer service from our call center teams.

    Customer Insight
    Set KPIs targets and assess the impact of CRM project short and long term
    Conduct market research in partnership with the central team to better understand new consumer expectations and rework the loyalty promise accordingly
    Prioritize and scope analysis request from cross functional teams (Marketing, retail, e-commerce) to ensure the right level of support is provided in a timely way (store cannibalization, retention of B&M customers online during lockdown…)
    Establish analytics and reporting structure to educate other leaders about customers and CRM tactics
    Drive analysis of customer value and behavior data to produce actionable insights to embed onto life cycle campaigns that drive business strategies and value
    Loyalty Program

    Define and manage the SBP marketing plan / calendar including all activations and brand priorities in partnership with omnichannel and category teams ensuring smooth coordination with external and internal teams.

    Manage all aspects of marketing, media planning and PR related to the Loyalty program as well as the execution of the related direct marketing campaigns (target, offer…)
    Interpret campaign performance data and turn them into actionable business insights and communication guidelines
    Build story telling for the brands using reports to show the profitability of participating/ contributing to the loyalty program gifts
    Partner with Category Managers teams to lead the negotiation with brand suppliers on gifting and offers that will be used for the program

    Monitor closely on all the plans implementation, schedule and activities for all markets and offers to guarantee the consistency and right the image of SBP in all materials.

    Develop Beauty Pass members experiences that money can't buy and leverage on personalization to create unique customer journey to pamper our best members and grow their engagement.

    Build the brand love for the loyalty program buy building a strong promise and communicating loudly about the perks.
    Team Structure & Talent Management
    Recommend appropriate organizational, budgetary and resource changes as needed.

    Develop key structures and workflows that contribute to the success of the CRM team and coordination with local and cross functional teams.

    Qualifications

    The successful candidate for this role is not only a strategic thinker and problem solver able to break down business needs into technical requirements.

    Preferred experience of 6-8 years in Retail/Consumer Goods/FMCG or/and Fashion Industry with excellent track record of CRM/Loyalty Programs.
    Arabic is preferred, not mandatory.

    She/He has a track record of being a cross-functional collaborator who can lead with influence and drive multiple priorities in a fast-paced environment by working closely with Product, Data Science, Engineering, Marketing, and Retails Teams and flexibility to travel.

    Benefits

    Community:
    In which authenticity is embraced, and the strength of our differences fuels our collective spirit.

    Culture of Empowerment:
    Learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.

    Work that Brings Fulfilment:
    From delighting clients every day, to inspiring our industry at large, every action makes a difference.
    Join us and belong to something beautiful
    #J-18808-Ljbffr

  • Director, Loyalty

    3 weeks ago

    Only for registered members Dubai, Dubai

    For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. · ...

  • Director, Loyalty

    3 weeks ago

    Only for registered members Dubai

    For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. · ...

  • CRM and Loyalty Director

    1 month ago

    Only for registered members Dubai

    Hamilton Bradshaw MENA invests in and scales high-quality service-led businesses across the Middle East and internationally. · ELEVION is a UAE-based consulting firm backed by Hamilton Bradshaw that partners with start-ups scale-ups and established businesses to turn Marketing Cu ...

  • Director, Loyalty

    3 weeks ago

    Only for registered members Dubai Full time

    Chalhoub Group is seeking a Loyalty Director to define and execute the Customer Value Proposition (CVP) of MUSE while leading and directly managing the Marketing, CRM, and CVP teams. · ...

  • Director, Loyalty

    3 weeks ago

    Only for registered members Dubai

    The Director will be responsible for defining and executing the Customer Value Proposition (CVP) of MUSE while leading and directly managing the Marketing-, CRM- und CVP teams. · ...

  • Director (Partnerships and loyalty), Consulting & Analytics

    1 month ago

    Only for registered members Dubai, Dubai

    We are looking for a motivated individual who will provide analysis to shape the insights we deliver to clients. · The Consulting Director of partnerships and loyalty will support the Visa Consulting & Analytics team to deliver high impact projects to our clients. · This role can ...

  • CRM and Loyalty Director

    1 month ago

    Only for registered members Dubai

    Own overall Customer Loyalty Strategy for Sephora Middle East. · ...

  • CRM and Loyalty Director

    1 month ago

    Only for registered members Dubai

    We are appointing a CRM and Loyalty Director to join the ELEVION Network in Dubai. This is a senior, hands-on, client-embedded role, operating on a contract basis across specific client mandates. · ...

  • Director (Partnerships and loyalty), Consulting & Analytics

    1 month ago

    Only for registered members Dubai

    Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. · ...

  • Director (Partnerships and loyalty), Consulting & Analytics

    1 month ago

    Only for registered members Dubai Full time

    The Director of partnerships and loyalty will support the Visa Consulting & Analytics team to deliver high impact projects to our clients. · ...

  • Director of Loyalty and Incentive Programs Department

    1 month ago

    Only for registered members Dubai

    To lead and manage the Loyalty and Incentive Programs Department by developing policies · and incentive programs targeted at private sector establishments. · ...

  • Sales Director

    1 month ago

    Only for registered members Dubai, Dubai

    This full-time sales director role at Loyyal involves leading sales strategies to drive revenue growth while fostering business development. · Proven experience in Sales and Business Development with strong ability to identify market opportunities. · Expertise in Sales Operations ...

  • Director of Customer Service

    1 month ago

    Only for registered members Dubai

    +We are seeking an experienced Director – Customer Care to lead and oversee all residential customer service operations across a large-scale residential portfolio. · +Lead and manage day-to-day residential customer service operations across the portfolio, ensuring consistent, hig ...

  • Director of Product Marketing

    1 month ago

    Only for registered members Dubai, Dubai

    This full-time hybrid role involves developing go-to-market strategies, · dri · vng market research,and enabling sales teams with tools and resources, · a.Your work will directly influence customer adoption engagement retention ,and partner success as Rewa scales across the UAE. ...

  • Trade Marketing Executive

    2 weeks ago

    Only for registered members Dubai

    The trade marketing executive IMEA role is to analyses the market tendency (potential/ trend/need/ sell outs), putting in correlation with the sales out to measure the lost potential and the future source of business. The Analyst/trade marketing executivewill support sales and th ...

  • Trade Marketing Executive

    1 week ago

    Easy and fast to upload your CV Dubai, United Arab Emirates

    Job summary · The trade marketing executive IMEA role is to analyses the market tendency (potential/ trend/need/ sell outs) putting in correlation with the sales out to measure the lost potential and the future source of business. · The Analyst/trade marketing executive support s ...

  • SAINT LAURENT Store Director

    4 weeks ago

    Only for registered members Dubai, Dubai

    The Store Director is responsible for promoting brand engagement and loyalty to customers, in particular Top Clients and VIPs, in order to guarantee store business goals. · ...

  • Director of Health Club

    1 month ago

    Only for registered members Dubai

    About UsFind Your Shangri-La in Shangri-LaShangri · La Dubai is a luxurious urban sanctuary where modern energy meets timeless hospitality. · ...

  • Executive/Personal Assistant

    1 week ago

    RecruitMe Plus Dubai, United Arab Emirates

    Wealth Tech company seeking highly organized Executive/Personal Assistant to provide comprehensive support to the Executive Director across business and personal matters. · ...

  • Marine Energy Trader

    1 week ago

    Only for registered members Dubai

    A family-owned Group with a proud history of success is looking for a Marine Energy Trader to join the Team in Dubai. · ...

  • Sales Consultant

    1 week ago

    Only for registered members Dubai, Dubai

    Sales Consultant: energetic outdoor sales professional who thrives on meeting clients and closing deals. · ...

Jobs
>
Dubai