Sr Manager Digital Brand - Dubai, United Arab Emirates - Adidas

Description

Drive digital & social media strategy for adidas in MENA and lead a team of digital marketers to create and execute flawless brand and performance marketing campaigns.

Lead the teams in devising and implementing the Performance marketing roadmap including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more across MENA for adidas.

Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements.

Manage and enhance adidas brand image, position and reputation in the public's eye in accordance with brand guidelines, design formats and marketing principles.

Well versed with digital analytical tools, processes and all the latest technology advancementsSolid understanding of the Digital & Media planning processes including benchmarking plans, media costs, consumer segmentation & consumer journey and new media trendsGood understanding of the creative development process, layouts, and artworksExperience in forecasting, planning & managing large budgets split across multiple channels, markets and campaigns.