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- Lead the analysis ofuser behaviour, market trends, and competitive landscape toidentify opportunities for growth, optimization, and innovation.
- Define key performance indicators (KPIs), metrics, and goals forproduct growth initiatives, and establish a framework for trackingand reporting on progress.
- Collaborate with cross-functionalteams, including marketing, sales, and product development, toensure cohesive growth initiatives.
- Define and track keyperformance indicators (KPIs) to measure and report on the successof growth initiatives.
- Identify and prioritise target customersegments and create tailored growth strategies for each segment.
- Analyse user data and feedback to inform product improvements andfeature enhancements.
- Implement user acquisition and retentionprograms to increase customer base and enhance loyalty.
- Workclosely with the tech team to prioritise and launch new featuresthat contribute to user growth.
- Collaborate with the marketingteam to create effective campaigns that drive product adoption andengagement.
- Develop and maintain relationships with externalpartners, influencers, and stakeholders to expand product reach.
- Monitor industry trends and emerging technologies to stay informedabout potential opportunities for growth.
- Implement A/B testingand other experimentation methodologies to optimise productperformance.
- Lead cross-functional teams in the development andexecution of go-to-market strategies for new product launches.
- Provide regular updates and reports to senior management on growthmetrics and progress toward goals.