Assistant Manager, Retail Marketing - Media City, United Arab Emirates - Samsung Electronics

Ahmed Al-Mansouri

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Ahmed Al-Mansouri

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Position Summary

Role and Responsibilities

  • Monitoring KPIs and metrics to evaluate the effectiveness of strategies and initiatives
  • Utilize sales data & market insights & Identify retail opportunities to drive sellout, display optimization for right assortment and enhance profitability.
  • Assess store performance, SKU Run rate, Dead SKU Tracking, Battle maps etc.
  • Promoter Deployment & Performance Review
  • Timely & Planned actions for EOL clearance & tracking of display units
  • ASM Effectiveness:
Store Sell out performance (Promoter & Non-Promoter Locations)
Display enhancement
Retail Store operations

  • Plan and execute retail operations with Key accounts (Organized Retail, Brand-Store's, Showrooms)
  • Implementing operational plans to ensure smooth functioning of Retail operations, including:
Inventory Management

  • Steer efforts to achieve weekly, monthly, quarterly and annual instore display share & flooring targets
  • Facilitate decision making by senior management on Retail & Flooring strategies to meet demands of accounts by providing market inputs and recommendations associated with channel experience and end customer feedback
  • Build strong long term relationships with Organized Retail accounts, at all levels
  • Manage and monitor budgets allocated
Skills and Qualifications

  • 57 years of experience in Retail Marketing, Data Analysis & Visual Merchandising
  • GCC / UAE market knowledge is essential
  • Ability to interpret complex data sets, extract meaningful insights and identify trends & patterns relevant to retail operations & sales performance
  • Understanding of the Consumer Electronics market dynamics and technology
  • Strong interpersonal, negotiation and communication skills
  • Ability to effectively present information to top management, public group and or client
  • Outstanding presentation and interpersonal skills
  • People management (Internal & External
  • Partners, Distributors and Agencies)
  • Solid understanding of product technology and passion for technology

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