Manager Brand Programs and Portfolio Dubai, United - Philip Morris International

Philip Morris International

Verified Company

Dubai, United Arab Emirates

4 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Be a part of a revolutionary change

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products.

With huge change, comes huge opportunity.

So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Philip Morris Management Services Middle East Ltd.

is looking for a qualified Manager Brand Portfolio and Programs to join the Marketing & Digital team in the GCC Cluster, based in Dubai.

As a Manager Brand Portfolio and Programs, you will have the opportunity to contribute in establishing our smoke free products, as an experience brands by leading brand and marketing omnichannel communication strategies and content development, with strong focus on digital marketing engagement and customer relationship management, with the objective to drive educated category awareness and build brand equity, while accelerating the conversion of adult smokers who would otherwise continue to smoke to smoke-free products and strengthening the emotional bonding of adult users of smoke-free products with the brand.

Your 'day to day'

Manage the local brand building for smokefree products across the markets of the ME Cluster and embed brand guidelines in all commercial programs, projects and initiatives, providing brand and content deep expertise, from idea generation to GTM (gotomarket) and omnichannel execution, to ensure they leverage on consumer trends, provide solutions to consumer pain points, capture retention or acquisition opportunities and address competitive challenges
Develop, own and project manage the execution of the brand communication plan and editorial (B2C) calendar, in line with the global marketing calendar and each market's business objectives, and in collaboration with the Marketing & Digital leadership team, the Commercial Operations and Consumer Experience teams, the Digital Hub and the markets' commercial teams
Manage the brand content creation and management for products, accessories, consumables and services across channels and touchpoints (offline and online), in collaboration with channel leads, while embedding global best practices in local content management through the localization/ transcreation of messages, toolboxes and initiatives
Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behavior changes.
Identify key opportunities for local campaigns, based on expertise and knowledge of the local trends and business environment, design them in line with PMI guidelines, and work in close collaboration with the Marketing & Digital, Commercial Operations, Digital Hub and market commercial teams to ensure effective deployment across all channels
Create and organize impactful events and other belowtheline activations to build and strengthen brand equity and drive increased awareness and advocacy for our smokefree products
Continuously assess and monitor brand and product communication effectiveness (across channels) and consistently find opportunities to optimize, in order to ensure maximum awareness, acquisition and retention, and NPS
Manage external marketing agencies, suppliers and partnerships, including the selection and optimization of the portfolio of partners, in collaboration with the Digital Marketing team and the Digital Hub, to ensure digital first content production.
Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation

Who we're looking for

You have University degree in Business Administration/Marketing/Digital Marketing; MBA is a plus
You have minimum 7 years of wellrounded experience marketing/brand management experience; preferably in consumercentric functions and multinational environment
You have 3+ years of experience in omnichannel marketing strategies and digital marketing
Strong understanding of and passion for brand marketing and communication
Consumer centricity and performance marketing mindset, with strong ability to analyze and interpret multichannel consumer data (and connect the dots) to arrive to high quality decisions and action plans
Exceptional planning and project leadership skills; experience working in multidisciplinary cross functional project teams and managing a variety of internal stakeholders and business partners
Strong analytical skills, problem solving capabilities and datadriven thinking
Fast learner, curious, imaginative, and outward looking
Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environ