Marketing Manager Senior Brand Manager FMCG - Dubai, United Arab Emirates - Robert Walters

Description

[Key Responsibilities]

• Develop and execute comprehensivemarketing strategies for the Nutrition Division, ensuring alignmentwith overall business objectives and marketdynamics.
• Lead cross-functional teams to launchnew products and drive brand innovation initiatives, from conceptdevelopment to commercialization.
• Manage thefull marketing mix, including product positioning, pricingstrategies, promotional activities, and distributionchannels.
• Conduct in-depth market analysis,consumer insights research, and competitor assessments to identifygrowth opportunities and potential risks.
• Drivedigital marketing initiatives, leveraging social media platforms,e-commerce channels, and data analytics to optimize brandvisibility and engagement.