Manager Marketing amp Enrolment - Dubai, United Arab Emirates - Talent Pal

Description

Manage
the Marketing Team

Assist the Head of Marketing withoverseeing
the marketing department and guide itsdaytoday operations.

Execute hiringplans in collaboration with
Head of Marketing and HR.

Coach a highperforming marketingteam.

Report to the Head ofMarketing on marketing
team goals and KPIs.

Develop team members through reviews
objectives and identify training where required.

Motivate team members to deliverexcellence in
everything they do and drive innovation andencourage them to seek out and
identify new trends indigital.

Marketing
Budget &Business Strategy

Work with the Headof Marketing for outlining
budgets for all business unitsand management of our multichannel
marketing strategythat incorporates Social Media Website & Mobile app
Influencer Marketing Inbound Marketing Email MarketingPaid Search
Programatic ads Digital Campaigns PublicRelations B2C Live Chat SEO and
offline ATL & BTLchannels.

Work closely with Head of
Marketing and Marketing Team to craft an effective andefficient
marketing strategy focused on growing audiencesfor all business units.

Manageconception development and
implementation of marketingplans and strategies course concepts and
promotionalprogrammes to drive interest and admissions.

Assist the Head of Marketing with the
strategicand tactical execution of marketing campaigns including design of
test/control segmentation implementation of teststracking results
reporting analysis and recommendations.

Brand
Marketing

Manage branding strategy and campaigns
including social media PR and influencer &partnership to drive brand
awareness and build demand forthe business units.

Ensure our brandmessage is strong and
consistent across all channels andmarketing efforts (like events email
campaigns web pagesonline blog and promotional material). Plan and
coordinate marketing efforts and build awareness andpositioning for our
companys brand.

Manage the social media plan on the
developmentand implementation of influencer partnership and social strategy to
generate awareness traffic and conversion as well ascreating and managing the
organic social media calendardrive followers and community engagement.

Work with Head of Marketing to select agencies
consultants freelancers and other suppliers includingcontract negotiation and
management.

Oversee PR and major online and offline
events.

Performance
Marketing

Assist the Head of Marketing whileworking
with the Digital Team to understand key marketingperformance metrics and
conduct indepth performance andforecast analysis through various analytics
and trackingtools to provide market research competitive analyses campaign
results and consumer trends in order to translate resultsinto actionable
insights for marketing team.

Manage and identify strategickeyword volume
opportunities across markets and languagesto develop and implement an
inbound marketing strategythat will form a key part of the acquisition and
contentstrategy.

Manage paid marketingincluding PPC SEO
Affiliates Paid Social Refer A Friendand Media Planning to deliver forecast
traffic andconversion goals.

Manage content andwork with IT Team to
maintain and innovate on aneffective leadgenerating website and improve
online userexperience for prospects leads and customers.

Marketing
Automation

Assist the Head of Marketing with technical
aspects of CRM and marketing automation to generatedistribute and report on
leads. Work with Admissions andIT.

Develop and establish acomprehensive
marketing automation strategy.

Create and manage targeted emailcampaigns.

Create a customerprofiling strategy to drive
meaningful audiencesegmentation.

Implement a consumerdatabase acquisition
strategy to drive optins.

Reporting
& Budgeting

Identify shortterm and longtermscheduling
budget and resource needs including thedevelopment and management of an
annual marketing budgetprofit/loss projections expenditure spending and
otherfinancial considerations.

Create andmaintain metrics reports on
marketing and salesactivities effectiveness and business impact.

Analyse marketing and sales data to develop
insights and make recommendations on areas foroptimisation.

Monitor and maintaindata quality within the
marketing database.

Report on the effectiveness ofmarketing
campaigns using predetermined KPIs to theBoard.

Offline
Marketing

Implementation of ATL / BTLactivities across
business units that includes RadioBillboard Media Planning & Buying to
maximisebrand awareness and visibility.

Experience in handling PR Media & Agencies
to execute various marketing campaigns.

Oversee the creation and delivery ofPR press
releases advertisements print ads publicationsand other marketing
collateral & materials.

Analyse market trends compare andtrack the
competition summarise findings and providecomprehensive reports with
recommendations to thebusiness enabling further business growth.

Plan and manage all production related tasks
such as Signage Branding Graphics Collateral etc.

Handle onsite photography andvideography as
required to be used in various marketingactivities and programmes.

PlanManage and Execute all events for the
company includingPromotional Events Open Houses Trade Fairs Enrollment
Drives etc. Execute all events in a timely manneradhering to corporate and
branding guidelines. Ensuregood response and lead generation.

Admissions

Assist the Head Marketing &Admissions to
drive the Revenue Target and EnrolmentTarget for the unit.
Collaborate with the Head ofAdmissions & Admissions teams to focus on
drivingenrolments.

Comanage the customerjourney and engagement process
during the admissionscycle.

Manage and support the CRMcommunication process
in the customer journey.

Vendor
Management

Have existing relationships withexternal
vendors magazines publications PR companies andmedia.

Deepen these relationships toensure the most
effective messaging and positioning ofthe organisation.

Community
Engagement

Engage otherorganisations within the
community.

Liaise with freelancers from timetotime for
projects for a strict deadline.

Attend industry events during nonworking
hours.

Requirements:

Candidate must have a Degree in Marketing with
at least 8 years work experience in marketing. Experiencein leading key
accounts in an advertising agency is aplus.

Haveindepth knowledge of:

Google AdWords

Search engine optimisation (SEO) SEMPPC
Display Advertising online PR Web Analytics LeadGeneration Online
Reputation Management Mobile AppsMarketing Email Marketing Quality Link
Building.

Up to date with latest trends in AItools
& techniques.

Flair for Data analytics and reporting.

Link Building

Keyword oriented Article & PR Submissions.

Relevant Directory Submissions.

Local Google Business Listing.

Mass Coverage of customers throughSMO.

Internet Traffic Bookmarkingand Local
Classified Submissions.

Link Wheeling.

GooglePanda Friendly Content Writing.

Business Website Advertise Online.

Google Panda & Penguin Update.

Expertise in the various disciplinesof
Marketing Communication such as advertising mediadirect marketing below the
line & online anddigital advertising and social media marketing.

Strong effective communicator withexcellent
writing skills in English. Arabic skills are aplus but not critical.

Priorexperience in setting up and driving
marketingautomation.

Ability to managemultiple projects
simultaneously including defining andimplementing methodologies within
defined timelines andbudgets.

Expert in Internet andsocial media strategy
with a demonstrated track record.
Firsthand experience in creating and using
social mediatools.

Expertise working in thefield of new media
from a content perspective includingdesign preferably in a large
organisation.

Strong leadership and interpersonalskills

Excellent analytical skillsat ease with
numbers

Proven commitment to keeping up to date and
thelatest communication technologies

Excellent public speaking skills

Experience working with crossfunctional with
multinational teams and external agencies.

Creative flair with a penchant for
good copywriting with strong proofreading skills.

Must be a gogetter resultsdriven and
possess excellent team management skills.

Ability to work in a fastpacedenvironment.

Good competence inproject and stakeholder
management with excellentanalytical skills.

Confidentdatadriven.

Hold a UAE DrivingLicence and must have a
car.
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