Senior Cards Product Manager/ Product Head - Dubai, United Arab Emirates - PayTech Nexus

    PayTech Nexus
    PayTech Nexus Dubai, United Arab Emirates

    1 week ago

    Description


    Job Title: Senior Cards Product Manager/ Cards Product Head

    Term: 12 months

    Location: Dubai

    Division: Retail Banking/ Cards and Payments

    Reports to: Head of Payments, with dotted line to Advisors Program Lead

    Relevant experience: 

    • 12 years+ credit card product management, with HNW or premium segments experience
    • UAE/ GCC market experience preferred

    Mandatory requirements: 

    • Credit card product management, with HNW or premium segment experience (GCC or UAE)

    PURPOSE OF THE PROJECT

    To lead the end-to-end development, launch, and commercialization of three premium HNW credit card propositions- World Elite, Legend, and Legend Exclusive-tailored to affluent customer segments. The role will drive proposition design, go-to-market (GTM) strategy, commercial performance, and campaign execution, ensuring alignment with Islamic banking principles and market-leading standards.

    Key Activities

    Core Responsibilities and Accountabilities

    Customer Value Proposition (CVP) Development

    • Design differentiated CVPs for World Elite, Legend, and Legend Exclusive cards, incorporating lifestyle, travel, and financial benefits.
    • Benchmark against regional and global HNW card offerings (e.g., Emirates NBD Voyager World Elite, Mawarid World Elite).
    • Ensure Sharia-compliant structuring (e.g., Murabaha, Wakalah).

    Go-To-Market (GTM) Strategy

    • Develop and execute GTM plans including launch timelines, channel strategy, and stakeholder alignment. Coordinate with internal teams (Marketing, Compliance, Operations, Legal, Technology) for seamless execution.

    Launch

    • Execute the launch of the three products into the market

    Commercialization

    • Define pricing, revenue models, and profitability targets for each proposition.
    • Monitor and optimize product performance through dashboards and KPIs (activation, spend, ENR, retention).

    Campaign Management 

    • Lead end-to-end campaign execution: concept, design, launch, fulfillment, and post-campaign analysis.
    • Design offers (cashback, rewards, travel perks) and manage vendor relationships for fulfillment.
    • Implement personalization strategies across CRM, digital, and mobile channels.

    Market Research & Competitive Analysis

    • Conduct market scans to identify gaps and opportunities in the HNW segment.
    • Analyze competitor offerings and customer preferences to inform product features.

    Risk & Compliance

    • Align product features with Islamic banking regulations and internal risk frameworks.
    • Collaborate with Compliance and Legal teams to ensure regulatory adherence.

    KPIs

    • Time to Market/Revenue for all three products / Duration from CVP finalization to market launch for each HNW card product.
    • Card Activation Rate: Percentage of issued HNW cards activated within the first 30 days of issuance.
    • Spend per Active Card: Average monthly spend per active HNW cardholder, segmented by product (World Elite, Legend, Legend Exclusive)
    • Campaign ROI: Return on investment for acquisition, usage, and engagement campaigns across HNW card products.
    • ENR (Ending Net Receivables) Growth: Growth in ENR per HNW card product, indicating portfolio health and usage.
    • Customer Engagement Metrics: Includes open/click rates, spend lift, and frequency of usage across channels (mobile, CRM, POS).

    Knowledge and Experience

    Must-Have:

    • 8+ years in credit card product management, with HNW or premium segment experience.
    • Proven track record in CVP design, GTM execution, and campaign management.
    • Strong understanding of Islamic finance principles.
    • Expertise in credit card benefits (e.g., travel perks, concierge, insurance, rewards).
    • Project management and stakeholder coordination skills.
    • Data-driven decision-making and campaign analytics.

    Nice-to-Have:

    • Experience with Mastercard World Elite or similar premium card programs.
    • Familiarity with UAE/GCC banking regulations and affluent customer behaviour.
    • Experience in personalization and first-party data strategies.

    Education

    • Bachelor's degree in business, Marketing, Finance, or related field.
    • MBA or relevant professional qualification preferred.

    Languages

    • English (fluent)
    • Arabic (preferred)

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