Director of Marketing - Dubai, United Arab Emirates - Kempinski Hotel Mall of the Emirates

Description

Director of MarketingThe overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote the hotel and its outlets as the market leader through marketing activities as well as to ensure compliance with the brand Kempinski

Key Responsibilities:

Strategy & Budget:

• Under the supervision of the Director of Sales & Marketing, create the hotel media and marketing plan.
• Implement media and marketing plan and coordinate with agencies.
• Determine overall marketing campaign ROI.
• Monitor and review response rates to improve and take corrective measures.
• Responsible for developing and maintaining the hotel Marketing budget.

Collateral, Direct Marketing &

Content Management:

• Oversee creation and production of collaterals (digital and print) in line with Corporate Identity.
• Pro-actively promote Rooms, Food and Beverage, Banquet/Conferences, and other activities for potential business sources.
• Plan and create promotions and packages with relevant departments.
• Conduct market analysis regularly and before outlet opening/re-positioning.
• Oversee planning, coordination, and implementation of direct marketing, online and offline.
• Maintain and develop guest database for mailings.
• Coordinate give-aways and collateral.
• Ensure updated hotel information on relevant platforms.

Advertising/Photography:

• Plan and direct photo-shootings for marketing and advertising purposes.
• Implement advertising plan in strategic markets and supervise ROI.
• Maintain picture storage and distribution systems.
• Ensure content and photography of 3rd party websites is maintained.
• Ensure hotel has necessary photo rights on all media used.

Brand:

• Ensure compliance with Corporate Identity guidelines.
• Act as brand custodian for hotel and Kempinski brand.
• Review and approve all creatives by Corporate Marketing before proceeding.
• Coordinate between hotel, Corporate Marketing, and agencies.
• Maintain corporate marketing guidelines and inform colleagues.

General:

• Communicate and coordinate with internal departments, agencies, and suppliers.
• Contribute to sharing best Marketing practices within the organization.
• Bring ideas and participate in promotional events and activities.
• Follow sales and marketing results and propose corrective actions.
• Take part in marketing training programmes.
• Stay informed on competition, industry benchmarks, and market trends.
• Network with colleagues in the hospitality and tourism industries.

Additional responsibilities and tasks may be added as needed by the business and the hotel.

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