Senior Marketing Manager - Dubai, United Arab Emirates - Precision Hire Solution

Description

Dubai United ArabEmirates

Careem isbuilding the Everything App for the greater Middle East making iteasier than ever to move around order food and groceries managepayments and more. Careem is led by a powerful purpose to simplifyand improve the lives of people and build an awesome organisationthat inspires. Since 2012 Careem has created earnings for over 2.5million Captains simplified the lives of over 50 million customersand built a platform for the regions best talent to thrive and forentrepreneurs to scale their businesses. Careem operates in over 70cities across 10 countries from Morocco toPakistan.

About Careem PayTeam

Careem Pays mission is to provideessential financial services that simplify peoples lives as part ofan Everything app. Having recently become a regulated FinTech withthe launch of its digital wallet in the UAE Careem Pay hasintroduced a comprehensive suite of FinTech products. This includespeertopeer money transfer services international remittances andthe OneClick Checkout feature enabling 50 million Careem customersacross the region to instantly check out on thirdparty merchantapps and websites.

Our team is rapidly expandingand we are on the lookout for talented individuals committed tosimplifying and enhancing the lives of people. Our team cultureemphasizes collaboration creativity and continuous learningfostering an environment where team members can thrive andcontribute to our shared mission.

Whatyoull do

As a Senior Marketing Managerfor Careem Pay will lead the marketing initiatives build andexecute the marketing plan and be responsible for thefollowing:

• Delivering theMarketing Strategy: Execute the marketing strategybuilding successful initiatives that resonate with the Careem Paybrand and business goals supporting brand awareness customeracquisition and growth.
• LeadingCampaign Development: Manage the communications plan andcalendar oversee the campaign development process and ensureexcellence in execution based on deep insights into usersegmentation customer needs and competitiveanalysis.
• CrossfunctionalCollaboration: Work alongside growth managers productmanagers CRM & Ops leads brand teams and variouscrossfunctional teams to create integrated marketing campaignstailored to different targetaudiences.
• PerformanceAnalysis: Regularly monitor and analyze marketing metricsto optimize initiatives and improve performance. Success in thisrole means driving measurable growth in digital engagement CRMeffectiveness and growthinitiatives.
• Budget and ResourceManagement: Oversee marketing budgets and resourceallocation ensuring maximum ROI and strategic use ofresources.
• Team Leadership:Mentor and manage the marketing executive setting clear goalsproviding feedback and supporting their professionaldevelopment.
• Industryknowhow: Stay uptodate with industry trends customerneeds and competitive landscape to identify opportunities andinform marketingstrategy.

What youllneed

Were looking for a candidate whoembodies our core values with a passionate commitment to improvinglives and a relentless pursuit of excellence. The ideal candidateshould be able to think strategically and analytically haveexperience leading crossfunctional teams and have a strongbackground in marketing including product marketing digital CRMbrand marketing and content management. Requirementsinclude:

• ProvenExperience: Min 7 years in marketing preferably withmanagement experience within the FinTech or technology/startupspace.
• Industry Knowledge:B2C experience in the FinTech sector and familiarity with the techindustrys growth dynamics.
• EducationalBackground: A universitydegree
• Collaboration AcrossTeams: Demonstrated success in working closely withproduct/technology growth digital and brand teams. Handsonexperience in establishing a brands value proposition and designingstrategies to leverage this value proposition in communicating withcustomers to drive business growth will be considered aplus.
• Analytical and Creative Skills:Strong ability to use data to inform decisions alongsidea knack for strategic and creativethinking.
• TechnicalProficiency: Experience with Customer RelationshipManagement (CRM) and Content Management Systems (CMS). Familiaritywith marketing tools like Google Analytics and Salesforce is aplus.
• Budget Management:Experience managing budgets and allocating resources strategicallyto maximize ROI is essential for thisrole.
• Communication andLeadership: Exceptional communication and leadershipskills capable of motivating teams and collaborating effectivelyacross functions.
• OperationalAgility: Comfortable managing multiple tasks in afastpaced environment with a detailoriented and aestheticallydrivenapproach to marketing.
• B2B MarketingExpertise: Exposure to B2B marketing is nice tohave.

What wellprovide you

We offer colleagues theopportunity to drive impact in the region while they learn andgrow. As a full time Careem colleague you will be ableto:

• Work and learn from great minds byjoining a community of inspiringcolleagues.
• Put your passion to work in apurposeful organisation dedicated to creating impact in a regionwith a lot of untapped potential.
• Explore newopportunities to learn and grow every day.
• Work4 days a week in office & 1 day from home and remotely fromany country in the world for 30 days a year with unlimited vacationdays per year.
• Access to healthcare benefitsand fitness reimbursements for health activities including gymhealth club and trainingclasses.