Business Director - Dubai, United Arab Emirates - Digitas
Description
Job Description
-Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators.
-Identifying new business opportunities and generating leads.
-Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals.
-Identify organic growth, cross /up-selling drivers to maximize growth for the agency.
-Bring in cross-functional teams to develop and execute effective media strategies.
-Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
-Play a role in shaping the overall direction and success of the media planning team.
-Offer mentorship and guidance to the overall team members.
-Represent the company in client and industry meetings and presentations.
-Contribute to the overall business and strategic direction of the media planning team.
-Oversee the development and implementation of media strategies, including day-to-day operations.
-Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
-Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice.
-Develop educational programs to expand clients' knowledge and understanding of media strategy.
-Possess a comprehensive understanding of communications strategy and advertising principles.
Technical & Product
-Ability to comprehend clients' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
-Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client's goals.
-Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
-Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
-Proficient knowledge of digital media and emerging technologies.
-Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
-Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
-Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
-Ability to comprehend clients' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
-Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client's goals.
-Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
-Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
-Strong analytical skills and ability to interpret data and market research.
-Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
Business Acumen & Operational Efficiency
-Proficient understanding of the advertising and media industry and the role of media planning within it.
-Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure.
-Knowledge of how to measure ROI from media plans.
-Ability to manage internal teams and external vendors and agencies.
-Strong understanding of budgeting and forecasting and a strong understanding of business strategy.
-Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels.
-Strong media knowledge of the market, consumer, and media research available.
Innovative & Analytical Mindset
-Ability to think strategically, creatively, and analytically.
-Proven ability to identify new opportunities and develop effective solutions.
-Strong communication and negotiation skills.
-Ability to innovate and improve current processes.
-Strong problem-solving skills.
Self
-Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
-Is able to set high impact objectives and goes above and beyond to exceed performance.
-Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
-Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
-Approaches situations and individuals with honesty, integrity, transparency and humbleness.
-Able to stay resilient and maintain drive and a positive outlook when faced with challenges.
-Actively listens and is receptive to others' feedback on performance
Qualifications
-Bachelor's degree in marketing, advertising, or a related field.
-Minimum of 10 years of experience in a media planning or related role.
-Proven ability to lead and manage teams of planning professionals.
-Strong organizational skills, team player, ability to multitask, and work under pressure.
-Experience in business development and industry representation.
-Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs
Self
-Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
-Is able to set high impact objectives and goes above and beyond to exceed performance.
-Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
-Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
-Approaches situations and individuals with honesty, integrity, transparency and humbleness.
-Able to stay resilient and maintain drive and a positive outlook when faced with challenges.
-Actively listens and is receptive to others' feedback on performance