Marketing Manager - Dubai, United Arab Emirates - ParkerConnect
Description
Duties & Responsibilities
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Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
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Deploy successful marketing campaigns and own their implementation from ideation to execution
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Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
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Produce valuable and engaging content for our website and blog that attracts and converts our target groups
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Build strategic relationships and partners with key industry players, agencies, and vendors
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Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
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Oversee and approve marketing material, from website banners to hard copy brochures and case studies
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Measure and report on the performance of marketing campaigns, gain insight and assess against goals
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***
Skills/Qualifications
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Demonstrable experience in marketing (FMGC) together with the potential and attitude required to learn
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Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
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Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
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Experience in setting up and optimizing Google AdWords campaigns
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Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
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A sense of aesthetics and a love for great copy and witty communication
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Up to date with the latest trends and best practices in online marketing and measurement
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BSc/MSc degree in Marketing or related field
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Min Experience
:
5 Years
Salary
:
AED 20000
Temp/Perm
:
Permanent
Location
:
Dubai
Posted Date
:
January 24, 2024
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