Marketing Manager - Dubai, United Arab Emirates - Al Tayer Group

Al Tayer Group

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories.

Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors.

Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few

About The Role
To plan and ensure execution of marketing campaigns, promotions and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines

What You'll Be Doing

Assist the Division Marketing manager in developing and executing tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU
Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager
Map competitors' activities vis a vis communication, pricing, packaging and planning in relation to allocated Al Tayer brand strategy
Develop and execute BTL ,POS and marketing collateral in line with marketing objectives and ensure quality production of the same
Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business
Maintain coordination will all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities
Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/display activity ,etc as required
Ensure accurate maintenance of the archiving system for all executed elements in the marketing calendar
Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG's and the Principals overall strategic direction
Work with the cross functional teams to align on brand strategy and direction in the relevant region and market
Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams in marketing ,ensuring implementation as per agreement with Brand Partners
Create, update and maintain the marketing calendar for all promotional initiatives
Plan and implement the marketing, promotional plans and campaigns for the BP in close coordination

People Management Roles and Responsibilities

Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles

About You

Graduate or Post Graduate Degree, preferably in the field of Business, Marketing Management or Mass Communications

Years of Experience

7 to 10 of marketing experience, with atleast 2 years in a managerial role working with/for brand conscious organizations in a relevant retail industry

Knowledge and Skills

Must have a good command of English. Arabic language skills would be an advantage
Should be able to communicate effectively and have excellent negotiation skills
Should be able to lead and motivate teams
Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel