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- Develop and implementcomprehensive marketing plans in line with overall businessgoals
- Conduct marketresearch to identify trends, customer trends, and competitoractivities
- Oversee digitalmarketing initiatives, email marketing and socialmedia
- Utilize analyticstools to measure and report on the effectiveness of digitalcampaigns
- Maintain andenhance brand identity across all marketingchannels
- Implement brandguidelines and standards throughout theorganization
- Collaboratewith sales team to align marketing efforts with salesobjectives
- Develop andmanage marketing budgeteffectively
- Lead, mentorand develop a high performing marketingteam
- Collaborate withexternal partners, agencies and vendors to execute marketinginitiatives