Marketing Coordinator - Dubai, United Arab Emirates - Al-Futtaim

Ahmed Al-Mansouri

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Ahmed Al-Mansouri

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Description

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role:

To assist in the delivery of superior turnover driving plans and flawless execution.

Role includes execution of the marketing plan, delivery of Arabian Center Mall communications, development and delivery of in-mall experience events, ensuring and mmanaging retailer relations, suppliers and marketing operations delivery including hoardings, artwork and total customer experience.


What you will do:


Responsible for:


STRATEGIES AND PLANS

  • Contribute to the development of the Mall annual marketing plan
  • Assist the Retailers and gain their commitment to of delivery of marketing plan
  • Execute strategies, plans and implementation for Mall's key campaigns
  • Ability to effectively communicate to the management Team to solicit buy in and ownership
  • Assist to deliver post analysis for all major activity ensuring agreed debrief template is used to communicate results and learnings. Share debrief and future implications with all key stakeholders
  • Monthly competitor reports

Operations / Supplier Coordination:


  • Liaises with suppliers for quotations.
  • Coordinates with suppliers for installation and dismantling of signage's.
  • Coordinates with the agency and suppliers on new inmall branding or signage
  • Coordinates the marketing team to install and dismantle retailers store promotions, special offers etcmall wide.
  • Liaison with suppliers for branding and all signages for mall and retailers.

BUDGETING AND FINANCIAL MANAGEMENT

  • Achieve
    economies of scale through sharing of best practice in the market
  • Deliver marketing activities and events within the agreed budget
  • Identify and implement cost savings in production and purchase of promotional materials and events items.
  • Assist to effectively negotiate fee for service with external suppliers
  • Assist in the delivery and Management of purchase orders, accruals and preparation of invoices for
    accounts payable.

EVENTS & PROMOTIONS

  • Events & Promotions operations support.
  • To assist the events and promotions team as/when required with on the ground assistance/ 3 way quotations/weekend and public holiday work schedules.
  • Support event function by logging event feedback forms and registration to maintain events database
  • Ensure communicating mall's activities and events to retailers, other support functions.
  • Contribute to events plans and prepare logistics plan with timeline
  • Negotiate deadlines and fee structure with external suppliers and ensure they are achieved
  • Work with external suppliers to deliver materials, brochures, goods and service

SOCIAL MEDIA MONITORING

  • Ensure updating Social Media team with all events and Marketing activities when required and communication of activities responsible for

RETAILERS RELATIONS

  • Assist to manage retailer relations for assigned retailers
  • Ensure all retailers database up to date specifying all point of contact from operations, marketing, store managers
  • Assist to communicate all marketing activities to retailers
  • Organize sessions with retailers to discuss all marketing activities and manage expectations
  • Assist to prepare marketing plan for retailers that will contribute to the main marketing plan
  • Project planning
  • Assist to develop PR plan with the assigned agency to highlight the retailers

DIGITAL

  • Assist to update website with relevant information and timely audits
  • Social audits of content v competitors
  • Effectiveness review of social media activities
  • Weekly content collection and liaison with retailers for content

Job Context:


  • Preparation, ownership and administration of retailer engagement plan
  • Events management
  • Operating within agreed budget
  • Minimising costs and optimising ROI
  • Negotiation with suppliers & stakeholders
  • Liaise with external parties and getting the necessary leverage/ exposure for the company
  • Retailer interaction, meetings, and presentations
  • Commercial awareness

Required Skills to be successful:


Job-Specific Skills:


  • Planning, organization and coordination skills
  • Excellent English sk

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