Marketing Coordinator - Dubai, United Arab Emirates - Al-Futtaim
Description
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.
Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the role:
To assist in the delivery of superior turnover driving plans and flawless execution.
Role includes execution of the marketing plan, delivery of Arabian Center Mall communications, development and delivery of in-mall experience events, ensuring and mmanaging retailer relations, suppliers and marketing operations delivery including hoardings, artwork and total customer experience.
What you will do:
Responsible for:
STRATEGIES AND PLANS
- Contribute to the development of the Mall annual marketing plan
- Assist the Retailers and gain their commitment to of delivery of marketing plan
- Execute strategies, plans and implementation for Mall's key campaigns
- Ability to effectively communicate to the management Team to solicit buy in and ownership
- Assist to deliver post analysis for all major activity ensuring agreed debrief template is used to communicate results and learnings. Share debrief and future implications with all key stakeholders
- Monthly competitor reports
Operations / Supplier Coordination:
- Liaises with suppliers for quotations.
- Coordinates with suppliers for installation and dismantling of signage's.
- Coordinates with the agency and suppliers on new inmall branding or signage
- Coordinates the marketing team to install and dismantle retailers store promotions, special offers etcmall wide.
- Liaison with suppliers for branding and all signages for mall and retailers.
BUDGETING AND FINANCIAL MANAGEMENT
- Achieve
economies of scale through sharing of best practice in the market - Deliver marketing activities and events within the agreed budget
- Identify and implement cost savings in production and purchase of promotional materials and events items.
- Assist to effectively negotiate fee for service with external suppliers
- Assist in the delivery and Management of purchase orders, accruals and preparation of invoices for
accounts payable.
EVENTS & PROMOTIONS
- Events & Promotions operations support.
- To assist the events and promotions team as/when required with on the ground assistance/ 3 way quotations/weekend and public holiday work schedules.
- Support event function by logging event feedback forms and registration to maintain events database
- Ensure communicating mall's activities and events to retailers, other support functions.
- Contribute to events plans and prepare logistics plan with timeline
- Negotiate deadlines and fee structure with external suppliers and ensure they are achieved
- Work with external suppliers to deliver materials, brochures, goods and service
SOCIAL MEDIA MONITORING
- Ensure updating Social Media team with all events and Marketing activities when required and communication of activities responsible for
RETAILERS RELATIONS
- Assist to manage retailer relations for assigned retailers
- Ensure all retailers database up to date specifying all point of contact from operations, marketing, store managers
- Assist to communicate all marketing activities to retailers
- Organize sessions with retailers to discuss all marketing activities and manage expectations
- Assist to prepare marketing plan for retailers that will contribute to the main marketing plan
- Project planning
- Assist to develop PR plan with the assigned agency to highlight the retailers
DIGITAL
- Assist to update website with relevant information and timely audits
- Social audits of content v competitors
- Effectiveness review of social media activities
- Weekly content collection and liaison with retailers for content
Job Context:
- Preparation, ownership and administration of retailer engagement plan
- Events management
- Operating within agreed budget
- Minimising costs and optimising ROI
- Negotiation with suppliers & stakeholders
- Liaise with external parties and getting the necessary leverage/ exposure for the company
- Retailer interaction, meetings, and presentations
- Commercial awareness
Required Skills to be successful:
Job-Specific Skills:
- Planning, organization and coordination skills
- Excellent English sk
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