Social Media Manager – All Inclusive - Dubai, United Arab Emirates - Rixos Premium Dubai JBR

Rixos Premium Dubai JBR
Rixos Premium Dubai JBR
Verified Company
Dubai, United Arab Emirates

6 days ago

Ahmed Al-Mansouri

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Ahmed Al-Mansouri

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Description

ROLE:
Social Media Manager


ROLE DEFINITION:

Social Media Manager is in charge of creating a strategy to increase the visibility and to have an engagement action plan between the hotels social media accounts and the users.

Also creating a global strategy for the central accounts.


Responsibilities:


  • Supervising the overall mentions over social media platforms not limited to Facebook and Instagram, and engage with the social media users.
  • Manage the organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects.
  • Building a social media presence by maintaining a solid online presence.
  • Support in building a strong content calendar for the year with all festivities, important national and international days, property based events and a regular calendar and monitor the deployment of content accordingly, with the properties and for the central accounts.
  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
  • Regular knowledge transfers with the best practices and key metrics to the hotel teams.
  • Liaise with the content team to create or provide the content as per the schedule of the posts created in line with the property standards.
  • Monitor, track, analyse and report on performance on social media platforms using listening and monitoring tools.
  • Producing a consistent brand message across all the social media channels.
  • Regular monitoring the competitor social media sites and creating analysis report.
  • Working with the marketing managers to develop social media timelines that coincide with special offers, seasonal offers and regular marketing timeline.
  • Constantly look out for new user generated content to be used in reposting on social media platforms and which can be used in regular marketing activities and collaterals.
  • Achieve the KPIs on the number of followers and engagement stats for the social media platforms.

Requirements:


  • Education: Bachelor's Degree in Marketing or any related fields.
  • Experience:
  • At least 2 years' experience in Social Media and handling large accounts.
  • Demonstrated experience in delivering complex marketing campaigns and projects.
  • Agency background is recommended /
  • Hands on experience in content creation
  • Strong command in both written and spoken English as involvement in content production is required.
  • Excellent copywriting skills
  • Ability to manage and deliver creative content (text, image and video)
  • Experience with photo editing platform
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