- Lead performance strategy across paid social, search, programmatic, and other channels.
- Oversee campaign planning, execution, optimization, and reporting.
- Analyze performance data to identify insights and improvement opportunities.
- Manage budgets, pacing, forecasting, and performance KPIs.
- Collaborate with internal teams to refine targeting, messaging, and measurement.
- Guide and mentor performance specialists to ensure consistent delivery and operational excellence.
- 7–10 years of experience in performance marketing.
- Strong understanding of major performance platforms and optimization principles.
- Proven experience delivering performance outcomes and managing multi-channel campaigns.
- Strong analytical, communication, and leadership skills.
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Performance Associate Director - united arab emirates - Dentsu Inc
Description
Job Description About the RoleThe Performance Associate Director leads cross-channel performance strategies and oversees the execution, optimization, and measurement of campaigns that drive business results. The role provides strategic direction, manages day-to-day performance operations, and supports team development.
Key ResponsibilitiesLocation: Dubai
Brand: Carat
Time Type: Full time
Contract Type: Permanent
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