Head of Marketing - dubai - CoreBridge Global Consulting

    CoreBridge Global Consulting
    CoreBridge Global Consulting dubai

    2 days ago

    Description
    該角色將負責品牌建設與推廣、市場洞察與行銷策略、整合行銷傳播、用戶與管道運營以及行銷團隊管理等關鍵職責。工作職責品牌建設與推廣:搭建全球統一且適配區域特色的品牌體系,明確品牌定位、核心價值與傳播口徑,提升品牌知名度與美譽度。市場洞察與行銷策略:洞察海外核心市場監管政策、使用者需求及競品動態,結合產品特性制定行銷戰略與傳播規劃,錨定增長方向。整合行銷傳播:主導新型煙草產品整合行銷全案,統籌線上線下全觸點傳播,適配不同市場優化內容與鏈路,強化行銷協同效應,操盤大型campaign,提升產品滲透率。用戶與管道運營:深度洞察用戶需求,明確品牌定位,搭建用戶運營體系,建立高效DTC溝通管道,持續提升用戶粘性與複購。行銷團隊管理:匹配業務需求搭建海外行銷團隊,明確崗位職責與考核標準,落地公司戰略與文化,確保團隊目標達成。資格要求本科及以上學歷,8年+快消品海外行銷經驗,3年+管理經驗。有煙草、酒類等敏感成癮類目工作經驗者優先。具備敏銳市場洞察能力,擅長結合使用者需求優化產品行銷路徑。精通整合行銷邏輯,具備海外從0到1品牌打造經驗者優先。精通使用者運營、資料驅動決策,英語可作為工作語言。熟練使用海外行銷工具,熟悉至少2個及以上海外核心市場(美國、歐洲、亞太)的消費習慣、媒介特點及行銷規則。具備強烈的目標感、責任心、抗壓力和跨部門協作溝通能力,勇於開拓創新,適應海外出差需求。
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