Digital Marketing Manager - Dubai, United Arab Emirates - Modern HR Management
1 week ago
Description
What we are looking for:
- With relevant experience in a Luxurious Hotel Property Group and a Nightlife experience is highly preferred.
- A Bachelor's or a Master's Degree in Marketing or a related field is preferred.
- A proven track record in Digital Marketing in the Hospitality Industry.
- Exceptional skills in improving customer and stakeholder satisfaction, and driving profitability, showcasing a commitment to industryleading standards.
- A proactive nature, coupled with a meticulous eye for detail, ensures every aspect of the Operation is perfectly curated.
- Proficient in Marketing Research and statistical analysis.
- An ability to identify target audiences and devise digital campaigns that engage, inform, and motivate.
- Competent in A/B testing and multivariate experiments.
- A working knowledge of Adserving tools.
- Skilled in optimising landing pages and user funnels.
- A thorough knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush and other relevant tools.
- Expertise in setting up and optimising PCC campaigns on all major search engines.
- A knowledge of HTML, CSS, and Javascript development and constraints.
- Familiarity with Google Ads and Meta Ads.
Key Responsibilities:
- Crafts, constructs, and maintains Hospitality industryleading websites with engaging content, ensuring a compelling online presence.
- Engages in creative brainstorming sessions to develop innovative growth strategies, elevating our digital marketing.
- Strategises, executes, and evaluates Experiments and Conversation Tests, pushing boundaries to achieve remarkable outcomes.
- Applies strong analytical acumen to assess the endtoend customer journey across various channels, identifying bespoke conversation points and enhancing user funnels to outstanding performance.
- Partners with Agencies and Vendors, fostering synergistic and seamless relationships.
- Evaluates emerging technologies to remain at the forefront of Digital Innovation, and provides insightful thought leadership to guide strategic adoption.
- Analyses and Reports on the performance of digital marketing initiatives, evaluating against ROI and KPIs, to ensure that our efforts consistently deliver exceptional results.
- Discover trends and insights, leveraging them to optimise expenditure and enhance performance.
- Collaborates seamlessly with Marketing and Public Relations, Creative and other internal teams.
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