Marketing Manager GCC - United Arab Emirates - Henkel group

    Henkel group
    Henkel group United Arab Emirates

    3 days ago

    Description


    About this Position

    We are seeking a
    dynamic and strategic Marketing Manager to lead and execute marketing
    initiatives that drive business growth, strengthen customer engagement, and
    enhance brand positioning across the GCC region. This role will oversee a
    diverse portfolio of brands spanning multiple industries and customer segments.
    The ideal candidate combines strong strategic thinking with hands-on execution
    and a deep understanding of industrial markets, customer needs, and value-based
    marketing 

    What you´ll do

    • Drive the regional marketing strategy aligned with business objectives, sales targets, and the product portfolio.
    • Lead market analysis to identify growth opportunities, customer insights, and competitive positioning.
    • Partner with Sales and Product teams to define and execute go-to-market strategies for key segments and innovations.
    • Strengthen brand awareness through integrated campaigns and high-quality marketing materials aligned with global guidelines.
    • Oversee all digital marketing initiatives and retail marketing activities across the GCC region, including rebranding and in-store revamps.
    • Manage events, distributor training programs, marketing budgets, and vendor coordination to ensure seamless execution.

    What makes you a good fit

    • Bachelor's
      or Master's degree in Marketing, Business Administration, or related field
    • 7+
      years of marketing experience, preferably in B2B/B2C environments with
      multi-brand exposure
    • Proven
      track record in brand management, retail marketing, and digital strategy
    • Strong
      analytical, project management, and communication skills
    • Experience
      working in a matrix organization and leading cross-functional initiatives
      and teams
    • Regional
      experience in GCC markets required
    • Arabic
      language skills beneficial 

    At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.


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