Digital Marketing Manager - Abu Dhabi, United Arab Emirates - FAIRMONT

FAIRMONT

Verified Company

Abu Dhabi, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

Do what you love, care for the world, dare to challenge the status quo #BELIMITLESS"

Job Description:

Manage the online marketing and ecommerce functions of the Hotel through the implementation of diverse strategies, which are market focused, supportive to Sales & Marketing plans and in line with both Area and Company's Mission and Vision.
Research, establish, publish and implement marketing methods and processes to existing online offerings to improve eCommerce sales performance.
Compile best practice and arrange effective sharing.
Manage and update hotel's website to ensure that navigational links are clear and overall design and usability of the website reflects Hotel values and standards.
Ensure content (promotions, packages, photography etc.) of the website remain accurate, optimized for search engines and brand compliant by developing and managing the website using Content Management System.
Constantly monitoring relevant search engines with respect to various key words and ensuring optimized website to gain better ranking in the search results for the brand website.
Perform regular audits to ensure content, photography, videos and links are up to date, working and fully utilized on Hotel Website and all thirdparty channels.
Develop the enewsletter and other electronic collaterals in a timely manner enhancing the efforts of Sales & Marketing team. (if needed)
Ensure property online travel reviews analyzed and responded (especially TripAdvisor). The aim to increase/maintain the highest ranking on all these channels.
Participate in developing new ideas such as special packages, programs, promotional activities undertaken by the Sales and Marketing department.

Qualifications:

Minimum 3 years of experience at any marketing function, preferably in the digital marketing field
Strategic thinker and decision maker
Passionate about the digital world, self starter and Fast learner
Familiarity with Content Management systems.
Basic html knowledge an asset
Comfortable working with photoediting software; Photoshop for example
Familiarity with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordinating online campaigns
Knowledge of search engine optimization/marketing practices also an asset