Communications Specialist - Sharjah, United Arab Emirates - WSP in the Middle East

Description

We are WSP - Join us and make your career future ready

I help to articulate the capabilities of WSP Middle East – raising the profile of our experts, showcasing examples of innovation and creating content that engages both our external audiences and our people.

• Working within the regional Brand team, I serve as the day-to-day communications contact for one of WSP Middle East's business units.
• I help technical experts create compelling external thought leadership articles, blogs, white papers, case studies, podcasts, website insights and social media content.
• I am naturally curious and stay informed of current events and sources to help build opinion and shape thought leadership.
• I am responsible for Business unit internal communications and take ownership of content ideation, creation, and distribution.
• I collaborate on WSP Middle East's Brand strategy and ensure communications initiatives are integrated and aligned to OKRs.
• I play a key role in content development and proofing content produced by both the Brand team and members of the wider business.
• I maintain a library of relevant content for use in Bids, Proposals & Client Presentations.
  
  

Your new role, what's involved

• At WSP, we believe that effective and engaging content will help us nurture customer relationships, build our reputation, and position our business and its people as leaders in their respective fields.
• The creation and dissemination of authentic, genuine content helps us to showcase expertise and drive client trust by highlighting important topics that impact our prospects and clients.
• Well-crafted, integrated communication draws traffic to our corporate website and social media accounts, boosts our digital performance, bolsters our industry presence, and provides us with a competitive edge.
• Our business and clients can articulate what the business unit can offer.
• I am known across the business unit as the go-to person for content creation and marketing activities.
• In collaboration with internal teams, I can showcase initiatives and campaigns that bring our people together.
  
  

We'd love to hear from you if you have:

• I am degree qualified in Communications / Journalism / Public Relations or related fields.
• I have work experience in a related role with minimum of 4 years' experience.
• I am able to demonstrate a track record of producing content that increases engagement with a target audience.
• I'm familiar with emerging trends in the built environment space, and have experience tailoring content and adapting tone of voice for maximum impact.
• I have awareness and experience of creating content that can be adapted for different media platforms.
• I am a natural wordsmith and understand the makings of a good story.