Head of Performance Business Unit - Dubai, United Arab Emirates - Itcan

Itcan
Itcan
Verified Company
Dubai, United Arab Emirates

2 weeks ago

Ahmed Al-Mansouri

Posted by:

Ahmed Al-Mansouri

beBee Recruiter
Description

Summary of role:

You will join ITCAN as head of Performance Marketing. You will be
accountable for setting up, implementing and managing a new
business unit. Performance Marketing strategies are extremely
important for our success, so your role will play a crucial impact in
achieving our business goals and objectives. We are expecting you to
have experience and a big passion for influencer marketing, digital
technologies and driving client success


Responsibilities

  • Maintain PnL sheets and provide analysis around ROI, campaign performance, and conversion patterns to help optimize all campaigns.
  • Driving client partnership with strategic influence and intent, whilst being the focal point for daytoday client interaction, digital campaign planning and service delivery.
  • Lead the Account Management and Influencer Marketing team to plan, create and implement performance campaigns.
  • Support performance marketing activity across additional channels and work closely with multiple stakeholders to implement, optimize and report on performance.
  • Interpret the client's business needs into clear action plans.
  • Oversee and deliver highquality performance campaigns endtoend, in line with agreed brand plans and objectives.
  • Performance Analysis; analyze performance and understand the details and effectiveness of each campaign and adopt a continual testandlearn approach to all performance marketing activities.
  • Research and analyze performance drivers to improve future campaign profitability/growth and contribute towards yearly marketing budgets, KPIs and sales forecasts.
  • Interpret digital trends, unlocking new and relevant growth opportunities across the business.
  • Lead clients' campaign advertising strategies and provide superior customer service to ensure the utmost client satisfaction.
  • Ensure the strategic excellence of team outputs in response to client briefs. Retain clients and build strong, trusting relationships.

Lead The Teams (AM & INF):

  • Maximize team output and efficiencies through coordinating team workflow, with responsibility for all team work in progress.
  • Mentor team members and develop their skill set in accordance with their individual goals and objectives and career path.
  • Play a key role in the recruitment of new team members as and when required.
  • Lead the team in meeting targets.
  • Produce qualitative and quantitative analysis of performance metrics.

Qualifications:


  • Educational Qualification in Marketing, Business or related
discipline.

  • Digital native, experienced in performance marketing and
influencer marketing.

  • Ability to think commercially and understand the real return
on investment.

  • Previous recent experience working in an agency
environment at Senior Account Manager / Account Director Level.

  • Excellent presentation, communication, and negotiation
skills, with experience liaising with clients at senior level.

  • Demonstrable commercial experience with experience
growing revenues and effectively managing budgets for
major brand campaigns.

  • Strong experience in participating in new business
pitches.

  • Excellent organizational and time management skills with
strong attention to detail.

  • Management reporting experience is essential.
  • Department
  • Performance Account Management
  • Locations
  • Dubai
  • Remote status
  • Hybrid Remote
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