Web Content Creator CCPCSD Website - Abu Dhabi, United Arab Emirates - First Select Employment Services
Description
Develop and review the site map for the newwebsites.
Create, review, edit and updatevarious content types (videos, articles, infographics), bothwritten and verbal content for company's websites, blogsand similar platforms.
Project manage thedevelopment of the corporate websites & make sure thewebsite content is always updated and correctly reflect thecompany's values, business andservices
Collaborating with internaldepartments to establish website objectives, complete tasks, andidentify and solve problems.
Research contentand investor trends to ensure that content is quality, relevant andappealing.
In charge of populating and updatingcontent on the CMS
Coordinate with the SocialMedia Team and the IT team for business requirements on thewebsite.
Teamwork andCollaboration
Brainstorm with the Marketing& Communications team, write and edit engaging content(in English and Arabic) to direct web traffic andengagement
Work with members of theorganization and Marketing & Communications team toensure consistently brand and messaging approach, share resources,and facilitate collaboration across internal and externalactivities and channels.
Quality &Analysis
Partner with Marketing &Social Media team to monitor, analyse and review website and socialmedia metrics and insights to optimize content performance,identify trends, and propose recommendations forimprovement.
Utilise SEO methods to increasetraffic to company websites.
Build and maintainan indepth insight of the target audience, their preferences, andbehaviours to tailor content and campaignseffectively.
Proof-read and responsible foraccuracy of all copy, including grammar, spelling, and adherence tobrand guidelines.
Maintain up-to-date withsocial media trends, best practices, and emerging platforms,conducting research to inform content creation and optimizationstrategies. Creativity
Able to blendcompany's needs as content for thewebsite
Provide innovative ways to promotecompany and reach its target audience
Upholdbest standards in interface usability
Workingclosely with the Marketing & Social Media Manager andCorporate Communications Manager, the content creator willproactively shape the organization's digital narrative,success stories and voice of via content for internal and externalaudiences
Produce, edit and create concise,attention-grabbing, and persuasive designs, in line with brandguidelines and tone of voice.
Develop visuallycompelling and cohesive digital assets that align with the contentand overall campaign objectives.
Curate contentthat is engaging, digestible and relatable for internal andexternal audience through a clear and straight forward messagingapproach.