Head of Loyalty - Abu Dhabi, United Arab Emirates - CLYMB Abu Dhabi

Description

The Head of Loyalty will drive all strategicmarketing initiatives and long-term business growth across alltheme-park/attraction(s). All marketing efforts to focus onexceeding commercial objectives, meeting forecast sales targets,revenue and per cap budgets.

Performance will also be measuredagainst marketing return of investment (ROI), brand performance andcommercial metrics, as well as Annual Pass member guestsatisfaction results.

Working closely with the Loyalty Director, theHead of Loyalty will develop the customer journey masterplan,Loyalty Product strategy, and customer engagement strategyalongside supporting the Head of Brand(s) to deliver functionspecific strategic plans that align with the wider marketing andbusiness strategic intent.

JobScope

Strategic RelationshipManagement
Managethe relationships of existing Annual Pass partners.

Drive activityoutside of the current agreements that will increase brandawareness and/or drive attendance volume for the business, in-linewith Miral group expectations.