Group Head of Marketing - Dubai, United Arab Emirates - Nathan HR Human Resources

Nathan HR Human Resources

Verified Company

Dubai, United Arab Emirates

1 week ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Our client is a locally owned group of companies in transportation, retail FMCG and Services.

We're looking for a
Group Head of Marketing for the Dubai location.

Mandatory:

-
Should have Corporate and Agency experience
**Language

Arabic(Native)****Working days
Mon-Fri (9 am6 pm)**
Brand Building
Develop Brand attributes and positioning strategy in line with the Brand objectives.
Ensure that the entire brand building strategies/exercise is implemented in all the territories.
Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with Band objectives.
Develop/maintain a website for the brand that is in line with brand image.

Promotions and Events

Recommend promotions in consultation with Business Heads.
Ensure that all communication material required for the promotions is developed and sent within the time frame specified.
Recommend events specific to brand / product category / season.
Forecast along with Business Heads on the increase in footfall sales during the promotions.

Outdoor Media Planning

Ensure all aspects of imaging are in line with the Image of the Brand and target the appropriate audience.
Ensure that the entire outdoor media facilities are at the prime locations to attract customers (bill boards/ hoardings).
Ensure that the outdoor media communication is replaced regularly with images and captions.
Cocoordinate with the Business units and the brand's agencies as necessary on the media advertising.
Ensure consistency in the brand image.

Budgeting and Planning

Prepare the annual marketing budget with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc.
Prepare annual marketing calendar and Product specification catalogs.
Review the budgets and make recommendations to the management as deemed necessary.
Report on the utilization of the Budgets periodically (as agreed).

People Management

Manage the performance of the team set annual performance goals, monitor performance and provide constructive feedback to improve performance.
Identify their training and development needs and ensure their fulfilment.
Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart.
Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team.

Market Research

Conduct periodic market research to study the customer profile / preferences and buying patterns.
Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
Set goals and parameters for the Marketing Research.

Miscellaneous

Drive Brand Social Media Strategy.
Oversee other outside agencies for order placements and printing needs, shopping bags, stickers,.flyers, and other sales material.
Negotiate with vendors and contractors to coordinate media cost, placement, and scheduling.
Create opprotunities for Cross Promotion (i.e. Banks, Airline) and cobranding.
Plan with Public relation agencies for PR and media coverage in consultation with Heads.
Manage the loyalty program/privilege clubs and recommend strategies to ensure increase in the perception level of the program.
Recommend strategies to increase membership in the Loyalty Program and provide support in sending mailers/brochures to privilege club members (as required/agreed upon).
Represent the Brand at media and marketing events.
Keep abreast of best practices in marketing, global brands, competitive / strategic marketing initiatives and trends.