Director of Marketing, Other Markets - Dubai, United Arab Emirates - Wakanow

Description

Job Objective

To lead and innovate Wakanow Nigeria's marketing efforts, focusing on driving brand growth and customer engagement through strategic marketing initiatives, with a strong emphasis on digital and online marketing strategies.

Job Description

Strategic Marketing Leadership

• Formulate and implement short-term and long-term marketing strategies to achieve business objectives.
• Collaborate with senior management to integrate marketing strategies with the company's overall vision and goals.
• Analyze market trends to identify new opportunities and challenges.
  
  

Brand Management

• Oversee the creation and execution of effective brand strategies and campaigns.
• Ensure the brand message is strong and consistent across all channels and marketing efforts.
• Monitor market trends, research consumer markets, and competitors' activities.
  
  

Digital Marketing

• Spearhead all digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing.
• Manage online brand and product campaigns to achieve pre-communicated goals and objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  
  

Market Research and Analysis

• Conduct comprehensive market research to gather insights on customer preferences, market conditions, and competitor strategies.
• Utilize analytics tools to track campaign success and market trends.
• Provide actionable insights based on analytics to guide marketing strategies.
  
  

Customer Engagement

• Develop and implement innovative marketing campaigns to attract and retain
• Enhance customer experience and engagement through targeted marketing initiatives.
• Utilize customer feedback to refine marketing strategies and improve customer satisfaction.
  
  

Collaboration