Social Media and Brand Marketing Manager - Dubai - Manpower Middle East

    Manpower Middle East
    Manpower Middle East Dubai

    19 hours ago

    Description

    Contract:


    12 months (renewable/extendable)

    Employment:


    Outsourced through Manpower Middle East

    About the Role:


    We are seeking a Media & Brand Marketing Manager with a strong focus on content creation, viral marketing and AI-driven creativity. The ideal candidate will develop engaging, shareable content and drive brand visibility through creative campaigns and influencer collaborations.

    Key Responsibilities:

    • Create and manage content for social media platforms (Instagram, TikTok, YouTube, Facebook, etc.) and Q-commerce platforms (Amazon, Noon, Careem, Instashop, etc) with a focus on viral and trend-driven formats.
    • Use AI tools to generate ideas, visuals and videos that resonate with audiences.
    • Collaborate with influencers and manage partnerships to amplify reach.
    • Monitor social media trends and adapt content strategies accordingly.
    • Analyse performance metrics and optimize content for maximum impact.

    Requirements:

    • Bachelor's degree in Marketing, Communications, Business or related field
    • Proven experience in social media management and content creation.
    • Strong understanding of viral content, trends and audience engagement.
    • Experience working with influencers and managing influencer campaigns.
    • Familiarity with AI content creation tools, including but not limited to: ChatGPT / Jasper (captions, scripts), Midjourney / DALL·E (visuals), Canva AI / Adobe Firefly (design automation), and/or Runway / Synthesia (video generation)
    • Excellent copywriting and storytelling skills.
    • Analytical and data-driven mindset with proficiency in reporting analysis.
    • Excellent communication skills with ability to work in a fast-paced environment.
    • Knowledge of the UAE market and cultural nuances.

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