Public Relations Analyst - Dubai, United Arab Emirates - BAYAN HOLDING COMPANY

Ahmed Al-Mansouri

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Ahmed Al-Mansouri

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Key Responsibilities:

  • Media Relations: Cultivate and maintain relationships with journalists, bloggers, and influencers. Pitch stories and press releases to relevant media outlets.
  • Content Creation: Develop compelling content, including press releases, articles, and social media posts, to promote company initiatives and achievements.
  • Crisis Management: Prepare and execute crisis communication plans to manage and mitigate any potential reputation risks.
  • Event Management: Plan and coordinate public relations events, press conferences, and trade shows to enhance our brand visibility.
  • Social Media Management: Monitor and manage our social media presence, engage with followers, and respond to comments and messages.
  • Market Research: Stay informed about industry trends, competitor activities, and relevant news to identify opportunities for proactive PR efforts.
  • Analytics: Use data and analytics tools to measure the impact of PR efforts, refine strategies, and report on key performance indicators.


  • Bachelor's Degree in Public Relations, Communications, Marketing, or a related field.
  • Proven PR Experience: Minimum of 23 years of relevant experience in public relations, media relations, or corporate communications.
  • Exceptional Communication Skills: Strong written and verbal communication skills with the ability to create engaging and persuasive content.
  • Media Savvy: Demonstrated ability to pitch stories effectively, maintain media relationships, and secure media coverage.
  • Crisis Management: Proficiency in crisis communication, including developing crisis response plans and managing potentially damaging situations.
  • Social Media Expertise: Familiarity with various social media platforms and the ability to use them to promote brand awareness.
  • Creativity: Innovative and creative thinking to develop unique PR campaigns and strategies.
  • Adaptability: Ability to work in a fastpaced, dynamic environment and adapt to changing circumstances.
  • Analytical Skills: Experience using analytics tools to measure the impact of PR efforts and make datadriven decisions.
  • Team Player: Collaborative and able to work effectively with crossfunctional teams.
  • Problem-Solving: Strong problemsolving skills to address PR challenges and find effective solutions.


Public Relation: 2 years (preferred)