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- Develop strategic plans to ensure PUMA GCC's continued successful growth and profitability.
- Conduct market research throughout the year, analyse our organisation's positioning in the market and recommend the next steps from a sports marketing perspective.
- Identify, liaise, evaluate and negotiate new acquisitions, licensing deals and strategic business partnerships that are in line with Puma's mid-long term goals.
- Lead a planning process in which all milestones and dates are clearly understood from a sports marketing perspective.
- Evaluate different parameters that may indicate the need for redirection of target assets.
- Inform the overall shape of the sports marketing portfolio, aligned to the vision and strategy of the brand and business.
- Leverage sports marketing assets, athletes, and partnerships to drive growth while maximising and modernising contractual marketing rights appropriately.
- Good understanding of internal and external business challenges and regulatory issues.
- Monitor sports marketing contracts and draft contracts accurately for the sports marketing department.
- Manage sports marketing budget effectively within the department budget to develop cost-effective marketing plans for each category/key initiative.
- Responsible for event management from a sports marketing perspective throughout the year.
- Lead potential collaborations with celebrities for relevant campaigns throughout the year.
- Be the senior point of contact for assets and athletes to deal with their requirements and PUMA-related needs successfully.
- Up to 50% travel and proactive attendance to asset matches and competitions required.
- Education: University Degree, preferably in Marketing
- Minimum of 5 years' experience in relationship management in sports organisations and professional athletes is desired.
- Proven ability to manage multiple projects and sports disciplines effectively with a proven track record of end results.
- Ability to work collaboratively with multiple internal and external stakeholders at all levels of seniority.
- Strong verbal and written communication skills, very fluent/native level of Arabic and English is a must.
- Extensive network of the sports category and marketplace.
- Passionate about sports and sports culture.
- Strong reporting skills and understanding of RoI calculations and methodologies.
Teamhead Sports Marketing GCC - Dubai, United Arab Emirates - PUMA Group
Description
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.YOUR MISSION:
The Teamhead Sports Marketing GCC will play a pivotal role in developing and executing strategic plans to drive growth and profitability for PUMA GCC. This position requires a deep understanding of sports culture and the ability to establish strong relationships with professional athletes, sports organisations, and other key stakeholders.
Education:
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.