Sr Specialist Digital Marketing - Dubai, United Arab Emirates - MAJID AL FUTTAIM

Description

• Develop engagement tools to expandMajid Al Futtaim Lifestyle digital media presence in conjunctionwith search engine SEM, app marketing and affiliates and in linewith the Corporate Marketing strategy
• Developand manage strategies & performance optimization forcampaigns across search engines and app stores in collaborationwith media agency
• Own and drive all aspects ofour SEM and Paid App marketing, and continuously work onidentifying new ways of growing our presence on Google, App Storesand Affiliate Networks
• Prepare performancereports with analysis to updatemanagement.
• Maintain all department relatedrecords, files and database
• Ensure complianceto group communications policy
• Deliver andrecord accountabilities in line with operationalaudits.
• Provide exceptional internal customerservice, assisting the marketing team on key projects, coordinatingwhere necessary with approved agencies, thirdparties.
• Maintain professional relationshipswith external agencies and third-partyproviders.
• Support all marketing activities,including but not limited to promotions, events and exhibitionswhere required.

Qualifications &Experience

Qualifications/Education

• Bachelor'sDegree in Marketing, advertising orcommunications
• Professional qualification inDigital marketing and social media is anadvantage

Experience

• 5+years' experience managing performance-based searchengine marketing, app install campaigns and affiliatemarketing.
• Experience in the Retail industry isan advantage.
• Experience in optimizing towardsCTR, CPC, CPI, CPA or ROAS goals and understanding how thesemetrics affect each other.