AVP- Marketing - Abu Dhabi, United Arab Emirates - First Abu Dhabi Bank

Description

Job Description

The AVP, Brand & Communications will work closely with the SVP, Brand Strategy & Communications, to develop and evolve the marketing capabilities across the FAB group. They will conduct thorough research (quantitative and qualitative) and benchmarking to ensure FAB is well informed and positioned as a thought leader as a financial brand.

The AVP, Brand & Communications will manage a team that will deliver comprehensive and end-to-end brand and marketing support to internal clients such as CIB, PBG, International, Subsidiaries, HR, Risk and others.

This role will help to establish and evolve the brand and promote higher profitability and competitiveness. As part of the research to help build the right foundations, this role will collect, analyze and present research and information to internal clients and external partners to ensure that opportunities are being identified as well as potential threats mitigated to establish, build and sustain FAB as a market leading brand – driving the Grow Stronger platform.

They are responsible for the end-to-end management of relationships with our partners and internal clients. As the senior point of contact for an agency, the AVP, Brand & Communications also co-ordinates the resources needed to service projects, builds strategic operational plans and balances the expectations of our stakeholders with the execution of creative and operational work.

They will be expected to play a positive role in our agency program and support the team to plan and/or deliver the bank's marketing and communications initiatives, everything from rebranding, advertising/media planning, employee engagement, creative execution, digital and communications.

– conducting thorough research and benchmarking exercises (internally and with agency support)

– Supporting the team to provide the utmost level of client service (internal and external)

– Liaising with stakeholders at a senior level on a day-to-day basis

– Promoting the expansion of business with existing stakeholders

– Completing projects to a specific schedule and within an agreed budget

Managing expectation of delivery with partners and internal stakeholders

supporting the end-to-end tracking of all campaigns and creative/operational output

Leading the marketing research activities from concept to delivery

– Using their relationship management skills to push stakeholders, and the agency, creatively and strategically

conduct training programes for employees to socialize new comms strategy, vision, mission and values as required to promote Grow Stronger and The Movement

Qualifications

Skills required

Strong background in marketing, advertising and/or communications is a must

Minimum of 8-10 year of experience with a related bachelor's degree

Experience in Financial Services is a must and strong in both B2B and B2C Marketing

Strong leadership qualities and experience in managing teams

Significant experience in professional client relationship management

The ability to plan and strategise at a senior level

A persuasive and confident approach to creative projects

Excellent written and oral communication skills (Arabic preferential)

Effective team management capabilities

A keen attention to detail and budgetary restraints

Full awareness of creative processes and techniques - including digital platforms

A fast learner that can adapt quickly