Head of Marketing - Dubai, United Arab Emirates - Barry Callebaut

Barry Callebaut
Barry Callebaut
Verified Company
Dubai, United Arab Emirates

2 weeks ago

Ahmed Al-Mansouri

Posted by:

Ahmed Al-Mansouri

beBee Recruiter
Description
Head of Marketing & Business Development MENA


Location:
Dubai, DU, AE, 392407At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry.

As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry.

We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product.

We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate.

We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond


About The Role

  • Our position of Head of Marketing & Business Development, based in Dubai or Casablanca, Morocco.
  • Head of Marketing & Business Development MENA develops and implements a marketing strategy for product positioning, market penetration, and pricing that will improve the organization's competitive position. He/she responsible to accelerate growth in the MENA region by unlocking complexities & delivering Barry Callebaut's strategy across multiple countries.
    Key Responsibilities Include
  • Market mapping of full potential & support the new team to unlock opportunities
  • Assess the correct needs across MENA region & drive discussions with key stakeholder
  • Develop brand rollout plan & marketing mix for the launch
  • Analysis of market performance, local trends, consumer behavior, competition's actions and customers' feedback in order to generate new marketing campaigns & product development initiatives necessary to meet customers' needs
  • Analysis of market performance, local trends, consumer behavior, competition's actions and customers' feedback in order to generate new marketing campaigns & product development initiatives necessary to meet customers' needs
  • Strategic & business development initiatives
  • Support senior management with Business development & M&A roadmap for partners
  • Takes lead, together with Sales, to effectively put in force commercial plan and gain market share with different brands and product segments
  • Liaise with finance/sales/distributors to develop strong market share
  • Lead the marketing team of MENA to deliver on gourmet strategy
  • Expand Callebaut across segments with onground & digital lion share, drive city strategy approach for Cacao Barry in Dubai, Tel Aviv & Casablanca
  • Streamline the Marketing approach to suit more local needs
  • Facilitate & oversee the team to achieve goals

About You

  • Master's in Business Administration or similar
  • English business proficiency both written and oral
  • 10+ years of experience in sales & marketing
  • Experience in managing multiple brandportfolio across Middle East & Africa markets
  • Experience in managing 360 degree marketing calendars for global brands and driving distributors to deliver the strategy
  • Past experience of new products launch & new market entry with existing/new portfolio
  • Team management skills
  • Experience in developing business plans and project management
  • Ability to manage complex business models & working with crossfunctional teams
  • Working knowledge of FM & Gourmet chocolate business
  • Having strong communication skills
At Barry Callebaut, we are committed to Diversity & Inclusion.

United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think.

We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong.


#oneBC - Diverse People, Sustainable Growth.
If you want to learn more about Barry Callebaut, please find further information here.

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