Head of User Acquisition - Abu Dhabi, United Arab Emirates - Hypemasters

Description

Hypemasters, a leading gaming studio, is seeking a highly skilled Head of User Acquisition to elevate our team.

With a strong sense of organisation, ambition, and proactivity, you will take on the role of the primary decision-maker, guiding the direction of all our marketing strategies. You will also have the unique opportunity to test innovative ideas geared towards driving substantial business growth.

Responsibilities

• Manage the UA team, leading the department operations, optimising mobile and PC marketing campaigns across core channels such as Meta, Google, Ad Networks, as well as other ad platforms
• Analyse and report the performance of all UA activities to key stakeholders on a regular basis, being the main point of contact across the business for UA-related discussions
• Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives for existing and new mobile titles, setting goals and budgets per title, platform and market
• Explore and on-board new ad partners as well as non-traditional UA sources (e.g. influencer marketing) in order to ensure further UA growth
• Ensure that the best ad tech is employed to drive UA at scale, making sure that the acquisition funnel measurement and optimisation runs in the most efficient way possible
• Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new products according to best practices to gain valuable product performance insights ahead of global launches
• Define the UA roadmap and set priorities for test campaigns and creative concepts
• Take responsibility for the budget, producing monthly and annual budget forecasts for each game and platform
• Work with the UA artists to explore innovative design concepts in order to improve campaign performance
  
  

Requirements

• Drive and creativity - desire to push for better numbers, creativity, and non-standard approaches. Proactively and ability to ideate
• Experience in successfully scaling games and managing over $500k per month
• Over 5 years of proven expertise in paid digital marketing and media buying for mobile apps, managing multi-million-dollar budgets
• Robust and comprehensive knowledge of performance marketing strategies, coupled with UA best practices specifically tailored for mobile games
• Demonstrated ability as an exceptional analytical and data-driven thinker, complemented by a creative mindset
• Proficiency in various key mobile marketing channels such as Apple, Google Ads, Unity Ads, etc
• A strong inclination towards both strategic planning and hands-on daily execution/optimization
• In-depth understanding and practical experience with tracking tools (e.g., Adjust, Appsflyer) for mobile advertising campaigns, as well as proficiency in utilizing other ad tech solutions for mobile games
• Outstanding cross-functional communication skills, both written and verbal, with a proven ability to articulate ideas effectively and negotiate persuasively
• Comprehensive knowledge of the mobile games industry, encompassing performance metrics for various game genres
• Proven track record in managing product soft and global launch, with successful releases of multiple games
• Deep expertise in user acquisition funnel analytics and methodologies for remarketing
• Hands-on experience with CRM and proficiency in ad monetisation optimisation
  
  

Benefits

• Stock options - own part of the company and benefit from its growth
• Merit and market-based salary revisions every six months
• Paid-for courses of your choosing (reminder on how to request them)
• Conferences and travel paid-for (the ones that you wish)
• Work wherever you want - you can work from one of our offices or remotely. We can sponsor your office of choice
• Regular team parties & hangouts
• A culture of growth - ambitious goals await you, and a culture that constantly fuels growth
• Work with top specialists of the gaming market (ex-Meta, Playtika, My.Games, Creative Mobile, Wargaming, Nekki, Playrix etc - the best of the best choose Hypemasters)