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Marketing Executive - dubai - Bateel International
Description
Reports to Senior Corporate Marketing ManagerJob Purpose
As part of the Marketing team, the Marketing Executive will support the provision of various high-quality marketing initiatives for the different business verticals.
They will independently and collaboratively manage multiple projects to any set objective; and where appropriate provide their unique creative perspective to add value and ensure Bateel's brand is well presented and optimized.
Key AccountabilitiesMarketing
Contribute ideas to the marketing calendar and be the custodian of the master plan, ensuring all updates are completed and communicated to key stakeholders.
Manage the production of all marketing collaterals (Brochures and catalogues, POS, digital assets, environmental branding, packaging, etc) to ensure brand guideline compliancy and delivery to brief and budget.
Liaise with all franchises and outer market managers to design and distribution of the marketing collaterals and ensure full compliancy to brand standards.
Manage all photo assets – from archiving existing images to managing new shoots, both internal and third party.Digital including Social Media
Assist with the preparation and delivery of digital marketing activity plans; suggest social media collaborations and schedules in response to market trends and competitor activity, and provide ongoing, timely support for Bateel social media efforts.
Efficiently manage all email and SMS communications activity, including asset creation and stakeholder sign off, campaign execution and reporting on a campaign-by-campaign basis.
Assist in the ongoing maintenance and optimisation of the Corporate and ecommerce website, editing images, graphics and uploading or editing content.
Efficiently manage online product catalogue.PR & Events
Day to day liaison with the PR agency, providing briefs and imagery to facilitate each month's PR strategy, and proofreading all proposed releases before final sign off.
Establish and maintain effective relationships with key media to maximise all editorial opportunities.Regularly liaise with all mall marketing and PR contacts to ensure monthly coverage using our own Brand content as a minimum.
Manage influencer marketing initiatives and collaborations across all active markets.Manage the timely handling of the media and influencer gifting process including sourcing, costing, handling and delivery.
Administration
Manage Bateel's online assets library for all brands, ensuring all images are up-to-date and ready to be shared with all parties.
Safeguard Bateel brand standards online and offline in all markets (including our Franchise network)Manage the LPO and invoicing process, ensuring all budgeting files are kept up to date – from initial request to final reporting.
Ensure accurate and timely delivery of various monthly reporting by Marketing Execs team.Lives and Advocates the Bateel Values
Quality
Authenticity
Integrity
Experience requirement
Minimum 3 years' experience in Marketing, preferably in Luxury Retail or F&B sector
Basic knowledge of social media and digital marketing activities
Ability to deliver based on given briefs and add value to them.
Strong organizational skills with ability to continually re-prioritize workloads and work to deadlines.
Proactive and 'can do' approach with ability to drive campaigns using guidance and your own initiative.
Proficiency in both verbal and written English, Arabic a plus.
Qualification and Licenses requirement
Bachelor's degree in Marketing or Communications or Business and Administration is desirable.
Postgraduate degree is a plus.
**Due to the volume of applications we are receiving ONLY SHORTLISTED FOR INTERVIEWS will be contacted.
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