Marketing Manager - Dubai, United Arab Emirates - Binsuloom General Enterprises

Binsuloom General Enterprises

Verified Company

Dubai, United Arab Emirates

2 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines

Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process
Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
Manage the roll out of marketing initiatives to support the GM in meeting the revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and third party distribution
Oversee the execution of all promotional activities, whether local or regional across all available channels, ensuring SOP adherence and effectiveness
Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
Always be the brand champion ensuring all collateral conforms to agreed Hotel standards and content is compliant of the common corporate guidelines and within budget guidelines across all marketing activities
Support individual initiatives and ensure hotel marketing campaigns are rolled out effectively and communicated using the right tone and voice for each segment
Develop and manage all social media activity to support departmental initiatives
Recognise and execute opportunities for a loyalty program as well as other incentive programmes and database requirements
Identify local partnership opportunities with local market destinations and oversee the ongoing execution of revenue driving activities
Responsible for building a coherent social media strategy for the hotel and its outlets
Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

Achieve agreed performance goals and marketing objectives of role set out by the General Manager
Manage execution of marketing projects in line with resources and budget objectives
Proactively identify revenuedriving opportunities with other key stakeholders
Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
Conduct regular marketing audits to meet Centre of Excellence audit requirements
Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and tradeshows
Actively support Line Manager on all inhouse merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization
Respond quickly and efficiently to all internal and external requests

Building Relationships

Establish excellent open communication with all operational teams, i.e. GM, Sales, F&B and other department heads.
Develop and maintain good working relationships with various levels of the hotel front line teams
Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing

Salary:
AED8, AED9,000.00 per month

Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

Do you have College degree in Marketing or Hotel Management?
Do you have Experience of working in a similar marketing position in the hospitality sector?
Do you have Experience of managing and motivating a team along with evidence of driving successful team results
Do you have Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting.

Experience: