Growth Marketing Director DTC Online Training Courses - Dubai, Dubayy (Dubai), -, United Arab Emirates - BluZinc

Description

Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA -level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership. 
<\/p> This is a build -and -own role with uncapped upside, not capped commissions or vanity KPIs.
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The Opportunity
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We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12 -week D2C online MBA -level programme priced at $5,000+.
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The programme is sold globally in English, with customers in the US, Europe, and the Middle East.
<\/p> This is a zero -to -one revenue stream, backed by:
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• An Inc. 5000 recognised leadership and development company
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• Household -name B2B clients
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• A high -profile TED Talks partnership
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• Strong brand authority, IP, and warm audiences
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You will own customer acquisition end -to -end.
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Core Responsibilities
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• Design and execute the full -funnel customer acquisition strategy
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• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
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• Own direct -response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
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• Build and optimise email CRM flows for nurture, launch, cart -close, and ascension
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• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
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• Optimise CPL, CAC, and LTV with a commercial growth mindset
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• Work closely with founders, content, and partnerships teams, including the TED partnership
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You are a strong fit if you have:
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• Proven experience launching and scaling a D2C online course or cohort -based programme
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• A premium price point experience of $5,000 or higher
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• A 12 -week or MBA -level programme structure
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• Customers or students in the US, Europe, and the Middle East
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• Deep hands -on expertise in performance marketing and funnel optimisation
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• Strong experience with email CRM and lifecycle marketing
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• A commercial, growth -hacker mindset with strong analytical skills
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• Comfort operating in startup mode within an established, well -known company
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• Fluent English communication (programme delivered globally in English)
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Location & Working Style
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• Fully remote
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• Candidates must be based in the US, Europe, or Dubai / Middle East
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• Time -zone flexibility required for global launches
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Why This Role Is Different
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• You are not supporting marketing — you own revenue
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• Rare opportunity to build a premium global D2C education brand
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• Clear connection between strategy, execution, and financial upside
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• Significant growth potential as the programme scales internationally
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Compensation & Performance Model (or local currency equivalent)
<\/p> Base Salary:
<\/div> USD $150,000 – $200,000 (dependent on experience, location, and prior launches)
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<\/div> On -Target Earnings (OTE):
<\/div> USD $180,000 – $250,000+
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<\/div> Performance Incentives:
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<\/div> This role participates directly in the upside created.
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• Revenue -based bonus tied to launch performance and cohort revenue
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• Incentives linked to CAC, LTV, and funnel efficiency
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• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run -rate)
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• Potential profit -share or long -term incentive plan as the programme scales
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<\/div> Start Date: ASAP
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<\/div> Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch. 
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