Technical CRM Specialist needed in an EducationGroup - Dubai, United Arab Emirates - EducoHire
Description
PositionOverview:Asa Technical CRM (Customer Relationship Management) Specialist youwill play a crucial role in managing and optimizing our companysinteractions with customers clients and prospects via Hubspot. Youwill achieve this by supporting the Regional CRM managers withissues requirements and Hubspot feature training. You will beresponsible for onboarding new schools as well as supportingexisting schools on the Hubspot CRM application. You will beresponsible for auditing and monitoring Hubspot CRM modulesprocesses and functionalities and suggest optimizations. You willwork closely with crossfunctional teams including regionalmarketing admissions and External support agency to ensure wemanage the customer acquisition processes as well as existingcustomer journeys implemented in the HubspotCRM.
KeyResponsibilities:
Supportthe Regional teams to onboard newly acquired schools on theadmissions process implemented inHubspot.
Liaisethe regional CRM managers as well as the Regional Admissions headsto utilize the Marketing automation tools for the campaigns as wellas the Sales tools to nurture theleads.
Optimizethe overall usage of application to improve daily operations andboostproductivity.
Accordinglytrain regional teams on CRM usage best practices and data entryguidelines to ensure data sanity andintegrity.
MarketingCampaigns:
Collaboratewith the Regional CRM and Marketing team to create and implementemail marketing campaigns newsletters and other customercommunication materials inHubspot.
Effectivelyutilize multiple channels like email WhatsApp website landing pagessocial lead gen posts and support the regions to get maximumconversions/enrolments.
Manageand maintain the CRM database ensuring data accuracy integrity andhygiene.
Regularlyanalyze customer data to identify trendspreferences andopportunities for improvement for the schools and overallregion
Generatereports and insights to inform decisionmaking for the upcoming CRMinitiatives and campaigns and share the insights with theregions.
CrossFunctionalCollaboration:
Workclosely with marketing admissions and communications teams to alignon CRM strategies with overall marketingefforts.
Collaboratewith Admissions teams to ensure seamless lead management andnurturing processes or workflows are created to handle the incomingparent enquiries.
TeamTraining & Implement BestPractices
Createand update the HubSpot training material as well as technicaldocuments.
Accordinglytrain regional teams on CRM usage best practices and data entryguidelines to ensure data sanity andintegrity
Serveas the technical subject matter expert for all things HubSpot wrtimplementation ortroubleshooting.
Consulton and implement advanced marketing ops topics (e.g. attributionlead scoring and inbound/outbound approaches etc.) sales ops topics(e.g. sales enablement sales org structures and sales processoptimization etc.) tech stack topics and service ops topics onboarding customer support service org structures andservice processoptimization)
Experience
2or more years experience as a HubSpot Administrator Developer orConsultant.
HubSpotSales or HubSpot Marketing Softwarecertifications.
3or more years of experience working directly with sales ormarketing teams to gather stakeholder requirements and translateand implement the business needs to technicalspecifications.
Adeep understanding of all aspects of HubSpot configuration andtechnical/functionalcapabilities.
Strongorganizational project management and analyticskills.
Abilityto advise and implement bestpractices.
Exceptionalwritten and oral communication skills areessential.
ABachelors Degree in Business Marketing or a relatedfield.
Basicproficiency or working knowledge of HTML and CSS(Preferred).
Only Shortlistedcandidates will be contacted. Background verification will beconducted for selectedcandidate.
CRM, hubspot