Social Media Executive - Abu Dhabi, United Arab Emirates - Aldar Academies

Description

Aldar Education is currently seeking an outstanding Social Media Executive (Temporary) to support with the opening of new Aldar Education projects
As the leading education group in Abu Dhabi, we provide inclusive and innovative learning that inspires and empowers communities. We offer a range of brands for all learners in our community, from nursery through to adult education. We offer the broadest choice of curricula. In the largest number of locations in Abu Dhabi.

Starting with one school and 250 students in 2007, Aldar Education has grown into a highly sought after education provider, now supporting over 38,000 students in 31 schools and a growing network of almost 5000 educators, with over 100 nationalities, offering a wide range of curricula and ancillary services such as a Teacher Training Academy.

Minimum Qualifications

• Bachelor s degree in Communication, Marketing, or a related field.

Minimum Experience

• A minimum of 3 years work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.
• Demonstrate the ability to understand the engagement metrics and KPI s.
• Excellent knowledge of research requirements for social media strategy and of social media scheduling platforms such as Hootsuite, Buffer, and others.
• Strong oral and written communication skills in English and Arabic.

Job Specific Knowledge & Skills

• Exceptional team management skills.
• Outstanding proofreading and editing skills.
• Sound knowledge of paid social media advertising.
• Ability to write catchy content.
• Excellent ability to manage multiple projects and prioritize them.
• In-depth understanding of various social media platforms and their algorithm changes.
• Strong organizational and time management skills.
• Outstanding brand awareness experience will be preferred.
• A creative and keen eye for details.

Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.

Offers of appointment are subject to satisfactory references and police clearance.
Main Duties

• Support the Communications Manager in managing all social media channels, campaigns to sustain an engaging audience experience and to increase audience satisfaction.
• Work closely with the parents relations executive in schools and other departments to promote overall brand through social media channels.
• As a Social Media Executive, you will be responsible for maintaining our company s social media platforms.
• You will also be responsible for creating captivating content for all social media pages.
• Monitoring user engagement and analyzing feedback on a daily basis is a mandatory task.
• In addition to this, you should be able to meet deadlines and multi-tasks effectively.
• You should also be supervising social media campaigns.
• Furthermore, you should have a strategic mindset and always think out of the box.
• You should possess extraordinary communication and presentation skills.
• Besides this, you should have the ability to pay close attention to details.

Responsibilities:

• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising agency and quarterly or seasonal company goals
• Manages parents relations executive, on copywriting and other content creators, by overseeing their work and offering guidance or direction/ training.
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Interviews, hires, and trains social media team members in schools.

Works with other departments to develop social media timelines coinciding with new product launch or offering

• Monitors and develops reports on competitor activity within social media spaces.
• Developing engaging social media strategies, Scheduling social media posts.
• Coordinating with Graphic Designer and other team members.
• Staying up to date with the latest social media advertising efforts and goals.

Desired Candidate Profile

Education:
Bachelor of Arts


Gender:
nm


Nationality:
Any Nationality