Group Head of Marketing - Dubai, United Arab Emirates - Nathan HR Human Resources

Description

Our client is a locally owned group of companies in transportation, retail FMCG and Services. We're looking for a Group Head of Marketing for the Dubai location.
Mandatory-Should have Corporate and Agency experienceLanguage- Arabic(Native)Working days- Mon-Fri (9 am-6 pm)Brand BuildingDevelop Brand attributes and positioning strategy in line with

the Brand objectives.
Ensure that the entire brand building strategies/exercise is implemented in all the territories.
Liaison

with

Media

Agencies/Consultant

to

develop

appropriate

theme board/communication methodology in line with Band

objectives.
Develop/maintain a website for the brand

that is in line

with brand image

.Promotions and EventsRecommend promotions in consultation with

Business Heads.
Ensure that all communication material required for the promotions is developed and

sent within the time frame

specified.
Recommend events specific to brand / product category / season.
Forecast along with Business Heads

on the increase in footfall sales

during the promotions.
Outdoor Media PlanningEnsure all aspects

of imaging - are in line with

the Image of the Brand

and target the appropriate audience.
Ensure that the entire out-door

media facilities are at the prime locations to attract customers (bill boards/ hoardings).Ensure that the outdoor media

communication is

replaced regularly with images and captions.
Co-coordinate with the Business units and the brand's agencies as necessary on the media

advertising.
Ensure consistency in the brand image

.Budgeting and PlanningPrepare the annual

marketing budget with

the management team

and allocate resources to territories/brands with

the break up in terms of season, campaign, media etc.
Prepare annual marketing calendar and Product

specification catalogs.
Review the budgets and make recommendations to the management as deemed necessary.
Report on the utilization of the Budgets periodically (as agreed).People ManagementManage the performance of the team

set annual

performance goals, monitor

performance and provide constructive feedback to improve

performance.
Identify their training and development needs

and ensure their

fulfilment.
Develop and mentor subordinates to move to the next higher level of job through career

planning and develop a development chart.
Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team.
Market ResearchConduct periodic market

research to study the customer profile / preferences and buying patterns.
Conduct market research to study the effectiveness of the

media campaign and

with respect to the money

spent.
Set goals and parameters for the Marketing Research.
MiscellaneousDrive Brand Social

Media Strategy.
Oversee other outside

agencies for order placements and printing needs,

shopping bags, stickers, .flyers, and other sales

material.
Negotiate with vendors and contractors to coordinate media

cost, placement, and

scheduling.
Create opprotunities for Cross Promotion (i.e. Banks, Airline)

and co-branding.
Plan with Public

relation agencies for PR and media coverage in consultation with

Heads .Manage the loyalty

program/privilege clubs and recommend strategies to ensure increase in the perception level of the program.
Recommend strategies to increase membership in the Loyalty Program and provide support in sending

mailers/brochures to privilege club members (as required/agreed upon).Represent the Brand

at media and marketing

events.
Keep abreast of best practices in marketing, global

brands, competitive / strategic marketing initiatives and trends.

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