Marketing Manager Consultancy - dubai - Elite Force

    Elite Force
    Elite Force dubai

    1 week ago

    Description

    Requirements:
    Functional Experience: (No. Of years, Specialized Field if any) : A minimum of 5-6 years of relevant experience from a reputable brand or agency specializing in brand and marketing for the destination, real estate, and retail. Leadership/Supervisory(No.

    Of years, Specialized Field if any, as a manager): 1-2 years minimumPowerPoint, Excel additional knowledge of any other software will be beneficial
    Job Description: 1. Branding SupportManage the roll out of new brand assets, ensuring 100% compliance to approved guideline.

    Examples include brochures, fact sheets, digital assets and any other material that support KPIs (awareness, footfall, retail leads)Act as brand guardian by ensuring all internal stakeholders have access to relevant branded material either existing or new.

    Brief new requirements to 3rd party agencies either retained, or lead on required tenderManage implementation of brand campaign based on approved strategy and creative.

    Includes, but not limited to agency briefing, media briefing, defining KPIs and coordination post campaign report for the approval of function head and HODManage and organize all brand assets to ensure they are up-to-date and available to all internal and external stakeholdersManage list of agreed brand related projects with relevant consultantContinuously audit physical & digital environments to ensure brand compliance, identify where updates are needed and roll out accordinglySupport HR in on branding new employees by briefing on DIFC brandsThe above pertains to the DIFC brand, Gate Avenue and any new brand that may be created and introduced to our portfolio2.

    Campaign and creative content supportProvides detailed briefs to creative agency and manages complete roll out of all campaigns related to Destination and Real Estate which support footfall uplift and generate leadsUnderstand produce driven campaigns and KPIs by liaising with relevant internal stakeholders to ensure briefs address core objectives and are in line with departmental KPISBrief in all media requirements for paid campaigns and liaise with performance manager to conclude post event reportEnsure all campaigns employ 360 project management approach and project management across all team function clearly defining web, social media, PR and other requirements need to fulfill the briefReview content as and when needed to ensure tone of voice, messaging and positioning is accurate and up-to-dateEnsure photo library and photoshoots are up-to-date and meet business requirements3.

    ProjectsManage projects related to destination level awareness, real estate lead acquisition or activations as neededSupport function head on projects related to departmental KPIsSupport campaigns and initiatives related to activations and events to drive awareness and footfallSupport on DFRE related initiatives ensuring objectives are met, including but not limited to coordinating campaigns, post event reports, retailer coordination and briefing internal teams as neededResource Management Number of Direct Reports:

    TBC Financial Management:
    Budget required for brand-related tasks and campaignsNature of

    Interaction Internal:
    All members of the Department, all internal stakeholdersExternal:Agencies, retailers, consultants
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