Marketing Manager - Dubai, United Arab Emirates - Recode world

Description

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and gotomarket strategies, complete with formal proposals and recommendations on tactics
• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders

Daily and Monthly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and publicfacing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Requirements:

Skills and Qualifications

• Bachelor's degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decisionmaking skills
• Metricsdriven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Fluency in English and Arabic is a must

Preferred Qualifications

• Master's degree a plus
• Proficiency with online marketing and social media strategy
• Established press and media contacts
• Ecommerce or event experience is a plus

Salary:
AED4, AED7,000.00 per month


Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (required)

Experience:

• Marketing: 4 years (preferred)