Marketing Manager - Abu Dhabi, United Arab Emirates - Moon Kids

Description

We are looking for an experienced and result-driven Marketing Manager to join our awesome team As a Marketing Manager at our company, you will be responsible for setting up, implementing and managing the overall company's Marketing strategy.

We are expecting you to have experience and a big passion for Marketing technologies and channels.


Responsibilities

Google Ads:

• Formation of effective and efficient google ad strategies.
• Creating, launching and managing various PPC ad campaigns.
• Conducts keyword research to make a list of keywords (longtail, phrase match, exact match) phrases to bid on.
• Manage budget and make best strategies for effective bidding to make maximum ROI.
• Perform ab testing by creating different ad copies with different headlines.
• Creating and finalizing attractive and relevant landing pages for google ads.
• Producing reports for ad management and insights.
• Checking and monitoring existing ad campaigns and making recommendations on how to optimize and update them.
• Preparing and producing detailed analyses and reports of ad campaigns and presenting them to the other staff.
• Analyzing the latest marketing trends and optimising ad campaigns according to that.
• Suggest ways to reduce fraud clicks.
• Making suggestions for creative ad campaigns and templates.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• You must know the sales funnel and exact audience selection.
• You must know the keywords selection.

SEO:

• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement the linkbuilding strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Social Media Marketing:

• Developing social media content plans that are consistent with the company's brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts and promoting social media campaigns.
• Using analytical tools such as google analytics, and Facebook insights (meta business suite) to monitor and evaluate the company's social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Track and analyze campaign performance and suggest improvements.

Salary:
AED7, AED10,000.00 per month


COVID-19 considerations:
All customers are required to wear a mask, the outside collection is available, and common surfaces are sanitized regularly.


Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (required)

Experience:

• Marketing: 1 year (preferred)