Developing and owning the end-to-end marketing strategy for South Asia, with particular focus on India.
Designing and launching acquisition-led campaigns tailored to regional customer needs and digital behaviours.
Driving measurable commercial impact across lead generation, conversion, and revenue growth.
Partnering with internal teams (sales, product, design, payments, compliance, partnerships) to align business priorities and ensure smooth go-to-market execution.
Using data-driven insights to improve the full onboarding funnel, reducing friction and increasing conversion rates.
Acting as the regional spokesperson internally—sharing market intelligence, reporting performance, and steering strategic decisions for the region.
Extensive experience in marketing leadership roles focused on South Asia, with deep expertise in the Indian FX/online trading market.
Strong background in digital marketing across acquisition, CRM, and performance optimisation.
Proven ability to deliver commercial outcomes in a competitive, fast-moving trading/FinTech environment.
Excellent analytical skills and experience applying user insights to improve strategy and execution.
Confident communicator with the ability to work cross-functionally and influence senior stakeholders.
Fluent in Hindi and English.
Experience within an FX brokerage or trading platform environment is strongly preferred.
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Senior Regional Manager - Dubai, DU, United Arab Emirates - fishtank
Description
Senior Manager, Regional Marketing (South Asia)Location: Dubai, UAE
Full-time | Confidential FinTech/Trading Group
A leading global trading and investment group is seeking an accomplished Senior Manager – Regional Marketing to drive growth across South Asia, with a strong emphasis on India. This is a senior, high-impact role for someone who understands the FX/online trading market in India inside out and can build, adapt, and execute marketing strategies that significantly scale customer acquisition.
The Opportunity
You'll be the regional marketing lead, shaping strategy and overseeing execution across performance marketing, CRM, onboarding journeys, partnerships, and market-led initiatives. You'll act as the internal advocate for the region, ensuring the business stays aligned to local customer behaviour, regulatory landscapes, and commercial priorities.
What You'll Be Responsible For
What We're Looking For
Who This Role Suits
A senior marketer who is commercially minded, data-driven, and thrives in fast-paced, growth-oriented environments. Someone who can balance strategic thinking with hands-on execution—and who understands how to scale an FX brand in India effectively and compliantly.
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