Head of Brands - Dubai, United Arab Emirates - Apparel Group

Apparel Group

Verified Company

Dubai, United Arab Emirates

3 weeks ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

R

esponsibilities: 1

Brand Strategy Development:
evelop a comprehensive brand strategy that aligns with the company's overall vision and business goals.

- nalyze market trends, consumer insights, and competitor activity to identify brand opportunities and challenges.
- stablish clear brand positioning and unique selling propositions (USPs) for each cosmetic product line and communicate them effectively. 2

Omni Channel Brand Management:
versee brand execution across multiple channels, including retail, ecommerce, social media, and traditional marketing channels.

- ollaborate with cross-functional teams, including product development, marketing, and sales, to ensure brand consistency and synergy across all touchpoints.
- mplement innovative strategies to create an immersive and seamless customer experience across all omni channel platforms. 3

Creative Direction:
rovide creative direction and inspiration to the in-house design and creative teams to develop captivating visual assets, packaging, and brand materials.

- nsure all creatives align with the brand guidelines and effectively convey the brand's identity and values. 4.

Marketing Campaigns and Promotions:
- ead the planning and execution of strategic marketing campaigns and promotional activities to drive brand awareness and product launches.
- onitor campaign performance and conduct post-campaign analysis to measure the impact of marketing efforts. 5

Brand Monitoring and Analysis:
Monitor brand health, consumer sentiment, and market trends to assess the effectiveness of brand initiatives.
Use data-driven insights to make informed decisions and continuously optimize brand strategies. 6
Stakeholder Collaboration:
ollaborate with key stakeholders, including senior management, sales teams, and external partners, to gain buy-in and support for brand initiatives.

- oster strong relationships with influencers, media partners, and industry experts to enhance brand reputation

Requirements:
- achelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
- roven experience 7-10 years in brand management or a similar leadership role within the cosmetics or beauty industry.
- trong understanding of omni-channel marketing strategies and experience implementing them effectively.
- emonstrated success in developing and executing brand strategies that have resulted in increased brand awareness and market share.
- xceptional creative and strategic thinking abilities, with an eye for design and attention to detail.
- xcellent communication, leadership, and interpersonal skills to collaborate with cross-functional teams.
- ata-driven mindset with the ability to analyze market data and consumer insights to drive decision-making.
- assion for cosmetics, beauty, and emerging industry trends.
- roven ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs F