Paid Ads Creative Strategist - dubai - division50

    division50
    division50 dubai

    4 days ago

    Description
    About the Role
    This is a paid advertising creative role, not a social media or content posting job.

    You will own the creative strategy and execution for paid campaigns across Meta, TikTok, and Google Search for clients in UAE and Saudi Arabia.

    Your job is to design ad concepts that convert.
    You will work directly with media buyers and designers to build, test, and scale creatives based on performance.
    If you do not understand ad platforms, formats, objectives, and how creative impacts results, do not apply.
    What You Will Actually Do

    • Paid Ads Creative Strategy

    Design ad concepts specifically for:
    Meta (Feed, Reels, Stories, Lead Forms, WhatsApp)
    TikTok (In‑Feed, Spark Ads)
    Google Search (ad copy, angles, keyword‑intent alignment)

    Match creatives to:
    Funnel stage
    Campaign objective
    Business model (lead gen, high‑ticket, local services)
    Recommend the right platform and format based on client goals

    • Campaign & Concept Creation
    Create campaign angles, hooks, and offers
    Write high‑converting scripts in Arabic and English
    Structure ads for short‑form performance, not branding
    Build creative variations intentionally to support testing and scaling

    • Creative Direction & Coordination

    Brief designers and video producers with:
    Clear visual direction
    Placement‑specific requirements
    Shot lists and text hierarchy
    Ensure creatives follow platform best practices and specs
    Maintain quality and clarity across all assets

    • Media Buyer Collaboration

    Work closely with media buyers on:
    Weekly creative testing plans
    Performance reviews
    Iteration based on data

    Understand and react to metrics:
    CTR, CPC, CPL, CPA
    Hook performance
    Ad fatigue

    • Client Interaction
    Join onboarding and creative review calls
    Present ideas clearly and confidently
    Push back when client requests do not align with performance
    Translate feedback into actionable creative improvements

    • Research & Reporting
    Study top‑performing UAE and KSA ads
    Break down why ads work
    Track cultural, seasonal, and platform trends

    Prepare monthly creative summaries:
    What worked
    What failed
    What to test next
    Fluent Arabic (written and spoken)
    Strong English
    Direct experience creating ads for UAE or Saudi Arabia
    Experience in at least two of the following industries:
    Real estate
    Restaurants / F&B
    Clinics / aesthetic clinics
    Business setup
    Hospitality
    Strong understanding of GCC cultural nuances
    Proven experience writing Arabic ad scripts
    Confident presenting ideas on client calls
    Strong understanding of Meta, TikTok, and Google Search ads
    Must provide a real portfolio (no theory decks)
    This is not an admin role.
    This is not a social media assistant role.
    Real lead volume, real pressure, real learning
    Freedom to test angles, hooks, formats aggressively
    Fully remote
    #J-18808-Ljbffr

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